Volvo With Wellesley College Present First-Ever Car Designed by Women
Volvo's 'Your Concept Car' On Campus April 27-29;
Student Lecture With Car Designer's on Thursday, April 29 at 7:00 P.M.
WHAT: Volvo will unveil to Boston audiences "Your Concept Car" (YCC):
the first car in the more than 100 years of auto manufacturing
designed and developed almost exclusively by women, with the
needs of everyone in mind.
The historic car will appear at the Davis Museum on the
Wellesley campus.
WHEN: Public Viewing of Car: April 27-29 (10 a.m. - 6 p.m.)
Student Lecture: Thursday, April 29, 7 p.m.
WHERE: Wellesley College Campus
Public viewing: Davis Museum Plaza
106 Central Street, Wellesley, MA, 781-283-1000
Student Lecture: Collins Cinema
WHO: Presented by a team of women engineers, designers, marketers and
managers at Volvo who initiated, designed and developed the car.
WHY: Women purchase about half of all new cars and influence the vast
majority of all car sales; yet, for a century, men have made
most of the decisions in the design, development and production
of a car, until now.
FEATURES: The YCC features innovative storage solutions throughout --
accommodating carry-ons similar to an airplane (i.e., laptop
bags, briefcases, handbags, etc.), low maintenance features
precipitating a no open hood, and no gas cap refueling, and
theater-style rear seats allowing greater storage capacity.
Among other of its many premium features: easy-clean paint;
numerous exchangeable seat covers of various colors and
materials (linen, leather, felt, etc.); gull-wing doors that
make it easier to load and unload larger items; computerized
assistance for parallel parking; and improved sight lines via
Volvo's own Ergovision concept -- whereby at the point of
purchase, retailers conduct a body scan of the driver measuring
height and length of arms and legs. The data is stored in the
vehicle's key, and the car recommends a seat position for the
driver that provides her or him an optimal line of vision and
reach. The car also electronically notifies the owner's chosen
service center when maintenance is due, and the service
technician contacts the owner to book the appointment. And the
YCC comes with an environmentally sensitive, yet powerful
215 bhp, PZEV engine.
CONTACT: On behalf of Volvo: Sarah Bell Haberman, Haberman & Associates,
612-338-3900, sarah@modernstorytellers.com, or
Steve Bohannon, Volvo Cars of North America, 949-341-6718,
sbohanno@volvocars.com.
For photos and more information on the YCC and the designers:
www.volvocars-pr.com .
PRNewswire -- April 26