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Lithia Motors Reports a 75% Increase in Net Income; Earnings Per Share of 40 Cents and Record Q1 Revenues

MEDFORD, Ore.--April 26, 2004--Lithia Motors, Inc.
Lithia Motors' First-quarter 2004 Highlights for continuing
operations:

Operating Income:                              +49%
Net Income:                                    +75%
Earnings Per Share:                            +67%
Retail Same-Store Sales:                      +1.7%


Lithia Motors, Inc. today announced that first quarter 2004 net income from continuing operations increased 75% to $7.6 million from $4.3 million in the first quarter of 2003. Earnings per share from continuing operations increased 67% to $0.40 as compared to $0.24 in the first quarter of 2003. This was on 5% more diluted shares outstanding.

First quarter 2004 sales increased 14% to $637.8 million as compared to $559.6 million in the same period last year. New vehicle sales increased 15%, used vehicle sales increased 10%, parts/service sales increased 23%, and finance/insurance sales increased 15%.

Sid DeBoer, Lithia's Chairman and CEO, commented, "The first quarter results were driven by growth in sales and better margins. Our operating margin improved by 60 basis points for the quarter.

"Combined new and used retail vehicle sales improved with retail vehicle same-store sales up nearly 1%. Retail new and used margins also demonstrated improvements leading to growth in same-store retail vehicle gross profits of nearly 5%. New vehicle same-store sales have now grown for five consecutive quarters. The used vehicle sales market has continued to stabilize and show signs of improvement. Lithia's strategy of producing strong new vehicle sales combined with high sales rates for our Lifetime Oil & Filter product is starting to demonstrate results in the parts and service department. Parts and Service same-store sales for the quarter were up 8.0%. Parts and service same-store sales have now grown for 3 consecutive quarters.

"Total retail same-store sales for the quarter were up 1.7%. All business lines produced positive growth in same-store gross profits for the quarter," concluded Mr. DeBoer.

Jeffrey B. DeBoer, Senior Vice President and CFO, added, "For the full-year 2004, we are raising earnings guidance from continuing operations to a range of $2.06 to $2.14 per diluted share. We expect second quarter earnings per share in the range of $0.51 to $0.53.

"In the first quarter, we completed two acquisitions; a Chrysler-Jeep store in Reno, Nevada and a Chevrolet store in Helena, Montana. The two stores have approximately $95 million in annualized revenues."

Lithia Motors will be providing more detailed information on the results for the first quarter 2004 in its conference call scheduled for 7 a.m. PDT today. The call can be accessed live by calling 973-582-2700. To listen to a live webcast or hear a replay, log-on to: www.lithia.com - go to Investor Relations - and click on the Live Webcast icon.

Lithia Motors, Inc. is a Fortune 1000 and Russell 2000 Company that sells 25 brands of new vehicles and operates 80 stores and 149 franchises in 12 states in the Western United States and over the Internet through "Lithia.com-America's Car & Truck Store." Lithia also sells used vehicles; arranges finance, warranty, and credit insurance contracts; and provides vehicle parts, maintenance, and repair services at all of its locations. Lithia retailed 95,255 new and used vehicles and had $2.51 billion in total revenue in 2003.

This press release includes forward looking statements within the meaning of the "Safe-Harbor" provisions of the Private Securities Litigation Reform Act of 1995, which management believes are a benefit to shareholders. These statements are necessarily subject to risk and uncertainty and actual results could differ materially due to certain risk factors, including without limitation economic conditions, acquisition risk factors and others set forth from time to time in the company's filings with the SEC. Specific risks in this press release include anticipated revenues of recently acquired stores, projected 2004 earnings per share guidance, comfort with analyst earnings expectations for the second quarter and market condition assumptions.

For additional information on Lithia Motors, contact: Jeff DeBoer, Senior VP and Chief Financial Officer 541-776-6868 (E-mail: invest@lithia.com) or Dan Retzlaff, Director Investor Relations at 541-776-6819 (dretzlaff@lithia.com) or log-on to: www.lithia.com - go to About Lithia - Investor Relations

LITHIA MOTORS, INC.
(In Thousands except per share and unit data)

Unaudited                     Three Months Ended
----------------------------           March 31, 
                             ------------------- $ Increase % Increase
                                 2004      2003  (Decrease) (Decrease)
                             --------- --------- ---------- ----------
New Vehicle Sales            $353,601  $308,494    $45,107       14.6%
Used Vehicle Sales            189,906   172,096     17,810       10.3
Service, Body & Parts Sales    69,426    56,485     12,941       22.9
Finance & Insurance            23,385    20,410      2,975       14.6
Fleet & Other Revenues          1,531     2,075       (544)     (26.2)
                             --------- --------- ---------- ----------
Total Revenues                637,849   559,560     78,289       14.0
Cost of Sales                 531,615   471,073     60,542       12.9
                             --------- --------- ---------- ----------
Gross Profit                  106,234    88,487     17,747       20.1
SG&A Expense                   85,187    74,229     10,958       14.8
Depreciation/Amortization       2,954     2,131        823       38.6
                             --------- --------- ---------- ----------
Income from Operations         18,039    12,127      5,966       49.2
Flooring Interest Expense      (3,616)   (3,546)        70        2.0
Other Interest Expense         (1,740)   (1,388)       352       25.4
Other Expense, net               (339)     (147)       192      130.6
                             --------- --------- ---------- ----------
Income from continuing
 operations before income
 taxes                         12,398     7,046      5,352       76.0
Income Tax Expense              4,836     2,731      2,105       77.1
Income Tax Rate                  39.0%     38.8%
Net Income from continuing
 ops.                           7,562     4,315      3,247       75.2
                             --------- --------- ---------- ----------
Loss from discontinued
 operations, net of income
 taxes                            (83)     (150)       (67)     (44.7)
Net Income                     $7,479    $4,165     $3,314       79.6%
                             ========= ========= ========== ==========
Diluted Net income per
 share:
   Continuing Operations        $0.40     $0.24      $0.16       66.7%
   Discontinued Operations      (0.01)    (0.01)
                             --------- ---------
   Net Income                   $0.39     $0.23      $0.16       69.6%
                             ========= ========= ========== ==========
   Diluted Shares
    Outstanding                19,111    18,272        839        4.6%


Unit Sales:                      2004      2003
---------------------------- --------- ---------
New Vehicle                    12,845    12,010        835        7.0%
Used - Retail Vehicle          10,777     9,752      1,025       10.5
Used - Wholesale                6,087     6,147        (60)      (1.0)
Total Units Sold               29,709    27,909      1,800        6.4

Average Selling Price:
----------------------------
New Vehicle                   $27,528   $25,686     $1,842        7.2%
Used - Retail Vehicle          14,634    14,498        136        0.9
Used - Wholesale                5,289     4,996        293        5.9

Key Financial Data:
----------------------------
Gross Profit Margin              16.7%     15.8%
SG&A as a % of Sales             13.4%     13.3%
Operating Margin                  2.8%      2.2%
Pre-Tax Margin                    1.9%      1.3%
Total Retail Same-Store
 Sales                            1.7%      0.7%


LITHIA MOTORS, INC.
Balance Sheet Highlights (Dollars in Thousands)

                                    March 31, 2004   December 31, 2003
                                   ----------------- -----------------
                                       Unaudited
                                   -----------------
Cash & Cash Equivalents                     $39,813           $74,408
   Trade Receivables(a)                      85,128            86,908
   Inventory                                482,212           445,281
   Assets Held for Sale                      15,673            20,408
   Other Current Assets                       9,548             9,932
                                   ----------------- -----------------
Total Current Assets                        632,374           636,937

Real Estate, net                            179,527           164,676
Equipment & Leases, net                      64,173            62,637
Goodwill, net                               212,829           207,027
Other Assets                                 33,782            31,505
                                   ----------------- -----------------
     Total Assets                        $1,122,685        $1,102,782
                                   ================= =================

   Floorplan Notes Payable                 $407,179          $378,961
   Liabilities Held for Sale                  8,874            13,045
   Other Current Liabilities                 92,449            84,865
                                   ----------------- -----------------
Total Current Liabilities                   508,502           476,871

Used Vehicle Flooring                        58,950            56,267
Real Estate Debt                             88,999            80,159
Other Long-Term Debt                         66,005            98,308
Other Liabilities                            33,534            32,251
                                   ----------------- -----------------

Total Liabilities                           755,990           743,856
                                   ----------------- -----------------

Shareholders' Equity                        366,695           358,926
                                   ----------------- -----------------

     Total Liabilities &
     Shareholders' Equity                $1,122,685        $1,102,782
                                   ================= =================

--------------

(a) Includes contracts-in-transit of $42,541 and $44,709 for 2004 and
    2003.

Other Balance Sheet Data (Dollars in Thousands)

Current Ratio                                   1.2x              1.3x
LT Debt/Total Cap.  (Excludes Used
 - Vehicle Flooring)                             30%               33%
Working Capital                            $123,872          $160,066