Chrysler Dealerships Across the Country Open Their Doors for 'Premiere Night/Days' Event

Weekend Event Offers Colorado a Sneak Peak at Chrysler's Hot New Vehicles

DETROIT, April 22 -- WHAT:       To celebrate the biggest product offensive in the Chrysler
              Group's history, Chrysler is inviting millions of consumers to
              dealerships across America to experience first-hand, the nine
              new vehicles being launched in 2004.

              Designed to look and feel like a Hollywood premiere, the
              public will get a "sneak preview" of the new Chrysler products
              -- some on display in dealerships even before they become
              available nationwide.

  WHO:        Chrysler and Chrysler Local Dealerships

  WHEN:       April 22: "Premiere Night" -- an invitation only event
              April 23-24: "Premiere Days" -- public weekend celebration

  WHERE:      Pro Chrysler-Jeep(R)
              1800 West 104th Avenue, Thornton, CO
              (303) 469-1931

              John Elway Chrysler/Jeep West
              16300 West Colfax Ave., Golden, CO
              (303) 278-0101

              Lithia Centennial Chrysler/Jeep
              9980 E. Arapahoe Road, Englewood, CO
              (303) 790-9300

  BACKGROUND: The Chrysler Group is rolling out the red carpet and bringing
              auto shows directly to the showrooms. Simultaneously across
              the country, Chrysler will unveil the all-new Chrysler 300,
              the Chrysler Town & Country minivan with Stow n' Go seating
              and storage system, the Chrysler PT Cruiser Convertible as
              well as the Crossfire Roadster featured on the hit television
              show "The Apprentice."  More than four million consumers
              nationwide have been invited to attend the first-ever Chrysler
              brand "Premiere Nights."