Chrysler Dealerships Across the Country Open Their Doors for 'Premiere Night/Days' Event
Weekend Event Offers Detroiters a Sneak Peak at Chrysler's Hot New Vehicles
DETROIT, April 22 -- WHAT: To celebrate the biggest product offensive in the Chrysler Group's history, Chrysler is inviting millions of consumers to dealerships across America to experience first-hand, the nine new vehicles being launched in 2004. For those who missed the Auto Show this event is designed to look and feel like a Hollywood premiere, the public will get a "sneak preview" of the new Chrysler products -- some on display in dealerships even before they become available nationwide. WHO: Chrysler and Chrysler Local Dealerships WHEN: April 22: "Premiere Night" -- an invitation only event April 23-24: "Premiere Days" -- public weekend celebration WHERE: Jim Riehl's Friendly Chrysler/Jeep(R) 32899 Van Dyke Avenue, Warren Phone: (586) 979-8700 Southfield Chrysler/Plymouth 28100 Telegraph, Southfield Phone: (248) 354-2950 Golling Chrysler/Jeep(R)/Dodge 2125 S. Telegraph, Bloomfield Hills Phone: (248) 334-3600 BACKGROUND: The Chrysler Group is rolling out the red carpet and bringing auto shows directly to the showrooms. Simultaneously across the country, Chrysler will unveil the all-new Chrysler 300, the Chrysler Town & Country minivan with Stow n' Go seating and storage system, as well as the Chrysler PT Cruiser Convertible. More than four million consumers nationwide have been invited to attend the first-ever Chrysler brand "Premiere Nights."