The Auto Channel
The Largest Independent Automotive Research Resource
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

Chrysler Dealerships Across the Country Open Their Doors for 'Premiere Night/Days' Event

Weekend Event Offers Detroiters a Sneak Peak at Chrysler's Hot New Vehicles

DETROIT, April 22 -- WHAT:       To celebrate the biggest product offensive in the Chrysler
              Group's history, Chrysler is inviting millions of consumers to
              dealerships across America to experience first-hand, the nine
              new vehicles being launched in 2004.  For those who missed the
              Auto Show this event is designed to look and feel like a
              Hollywood premiere, the public will get a "sneak preview" of
              the new Chrysler products -- some on display in dealerships
              even before they become available nationwide.

  WHO:        Chrysler and Chrysler Local Dealerships

  WHEN:       April 22: "Premiere Night" -- an invitation only event
              April 23-24: "Premiere Days" -- public weekend celebration

  WHERE:      Jim Riehl's Friendly Chrysler/Jeep(R)
              32899 Van Dyke Avenue, Warren
              Phone:  (586) 979-8700

              Southfield Chrysler/Plymouth
              28100 Telegraph, Southfield
              Phone:  (248) 354-2950

              Golling Chrysler/Jeep(R)/Dodge
              2125 S. Telegraph, Bloomfield Hills
              Phone:  (248) 334-3600

  BACKGROUND: The Chrysler Group is rolling out the red carpet and bringing
              auto shows directly to the showrooms. Simultaneously across
              the country, Chrysler will unveil the all-new Chrysler 300,
              the Chrysler Town & Country minivan with Stow n' Go seating
              and storage system, as well as the Chrysler PT Cruiser
              Convertible.  More than four million consumers nationwide have
              been invited to attend the first-ever Chrysler brand "Premiere
              Nights."