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Rush Enterprises, Inc. Reports First Quarter Results; EPS Increases to $0.13 with 44% Increase in Revenues

SAN ANTONIO--April 20, 2004--Rush Enterprises, Inc. , whose continuing operations includes the largest network of Peterbilt heavy-duty truck dealerships in North America and a John Deere construction equipment dealership in Texas, today announced results for the first quarter ended March 31, 2004.

In the first quarter, the Company's gross revenues totaled $229.9 million, a 44.0% increase from gross revenues of $159.6 million reported for the first quarter ended March 31, 2003. Income from continuing operations was $2.1 million, or $0.13 per diluted share, during the first quarter of 2004 compared to $0.9 million or $.06 per diluted share in the first quarter of 2003. Net income for the quarter was $2.2 million, or $0.13 per diluted share, compared with net income of $0.3 million, or $0.02 per share, reported in the quarter ended March 31, 2003.

For the first quarter 2004, the Company recorded a net gain from discontinued operations of $53,000, as compared to a loss of $547,000 in the first quarter of 2003. The loss in first quarter of 2003 consisted primarily of operating costs incurred in the liquidation and closing of the Company's retail center in Hockley, Texas.

The Company's heavy-duty truck segment recorded revenues of $217.7 million in the first quarter of 2004, compared to $149.5 million in the first quarter of 2003. The Company delivered 999 new heavy-duty, 327 medium-duty and 775 used trucks during the first quarter of 2004 compared to 637 new heavy-duty, 151 medium-duty and 519 used trucks for the same period in 2003. Parts, service and body shop sales increased 23.8% from $51.2 million in the first quarter of 2003 to $63.4 million in the first quarter of 2004.

The Company's construction equipment segment recorded revenues of $10.5 million in the first quarter of 2004, compared to $8.6 million in the first quarter of 2003. New and used construction equipment unit sales revenue increased 33.3% from $5.7 million in the first quarter of 2003 to $7.5 million in the first quarter of 2004. Parts, service and body shop sales for the first quarter of 2004 remained consistent with the first quarter of 2003 at $2.7 million.

In announcing the results, W. Marvin Rush, Chairman and Chief Executive Officer of Rush Enterprises, said, "Needless to say, we are pleased with our first quarter of the year, as it is evidence that the increasing-demand trend we have predicted is manifesting itself in strong results for Rush. We expect this trend to continue to fuel growth, since the need to replace aging equipment continues to drive demand and our economy continues to improve; for these reasons, the second quarter is looking even stronger."

Mr. Rush continued, "Manufacturers and component suppliers expect sales to approach 186,000 units in 2004, which is a 28% market increase. Rush is well positioned to capitalize on the demand that is anticipated as we continue to improve upon our absorption rates and, correspondingly, our bottom line."

Conference Call

Rush Enterprises will host a conference call to review its first quarter results on April 21, 2004 at 10 a.m. EDT/9 a.m. CDT. The call can be heard live by dialing 888.396.2386 (US) or 617.847.8712 (International) and entering the passcode 99899791, or via the web on the 'Events' section of the Company's website at www.RushEnterprises.com, or at www.fulldisclosure.com, or www.streetevents.com. For those who cannot listen to the live broadcast, the Webcast and audio replay will be available until May 3, 2004, by dialing 888.286.8010 (US) or 617.801.6888 (International) and entering the passcode 26594480.

About Rush Enterprises

Rush Enterprises operates the largest network of Peterbilt heavy-duty truck dealerships in North America and a John Deere construction equipment dealership in Houston, Texas. Its current operations include a network of dealerships located in Texas, California, Oklahoma, Colorado, Arizona, New Mexico, Alabama and Florida. These dealerships provide an integrated, one-stop source for the retail sale of new and used heavy-duty and medium-duty trucks and construction equipment; aftermarket parts, service and body shop facilities; and a wide array of financial services, including the financing of truck and equipment sales, insurance products and leasing and rentals.

Certain statements contained herein, including those concerning industry conditions, are "forward-looking" statements (as such term is defined in the Private Securities Litigation Reform Act of 1995). Because such statements include risks and uncertainties, actual results may differ materially from those expressed or implied by such forward-looking statements. Factors that could cause actual results to differ materially from those expressed or implied by such forward-looking statements include, but are not limited to, competitive factors, general economic conditions, cyclicality, economic conditions in the new and used truck and construction equipment markets, customer relations, relationships with vendors, the interest rate environment, governmental regulation and supervision, seasonality, distribution networks, product introductions and acceptance, technological change, changes in industry practices, onetime events and other factors described herein and in filings made by the company with the Securities and Exchange Commission.

               RUSH ENTERPRISES, INC., AND SUBSIDIARIES
               ----------------------------------------
                      CONSOLIDATED BALANCE SHEETS
                      ---------------------------
                 MARCH 31, 2004 AND DECEMBER 31, 2003

          (In Thousands, Except Shares and Per Share Amounts)


                                                     March    December
                                                       31,       31,
                                                      2004      2003
                                                    --------  --------
ASSETS
------
CURRENT ASSETS:
 Cash and cash equivalents                         $ 27,520  $ 34,389
 Accounts receivable, net                            27,199    24,492
 Inventories                                        153,948   137,423
 Prepaid expenses and other                           1,373     1,122
 Assets held for sale                                 8,946     8,824
 Deferred income taxes                                2,863     2,863
                                                    --------  --------

                     Total current assets           221,849   209,113

PROPERTY AND EQUIPMENT, net                         117,737   114,477

OTHER ASSETS, net                                    43,470    43,288
                                                    --------  --------

                     Total assets                  $383,056  $366,878
                                                    ========  ========

LIABILITIES AND SHAREHOLDERS' EQUITY
------------------------------------

CURRENT LIABILITIES:
 Floor plan notes payable                          $125,522  $108,235
 Current maturities of long-term debt                22,851    23,767
 Advances outstanding under lines of credit          17,516    17,732
 Trade accounts payable                              18,426    16,170
 Accrued expenses                                    24,307    29,096
                                                    --------  --------

                     Total current liabilities      208,622   195,000

LONG-TERM DEBT, net of current maturities            66,271    66,261

DEFERRED INCOME TAXES, net                           16,911    16,911

COMMITMENTS AND CONTINGENCIES

SHAREHOLDERS' EQUITY:
 Preferred stock, par value $.01 per share; 1,000
  shares authorized; 0 shares outstanding in 2002
  and 2003                                                -         -
 Common stock, par value $.01 per share; 50,000,000
  shares authorized; 14,121,516 shares outstanding
  in 2004 and 14,042,304 outstanding in 2003            141       140
 Additional paid-in capital                          39,727    39,337
 Retained earnings                                   51,384    49,229
                                                    --------  --------

                     Total shareholders' equity      91,252    88,706
                                                    --------  --------

                     Total liabilities and
                      shareholders' equity         $383,056  $366,878
                                                    ========  ========



               RUSH ENTERPRISES, INC., AND SUBSIDIARIES
               ----------------------------------------
                   CONSOLIDATED STATEMENTS OF INCOME
                   ---------------------------------
               (In Thousands, Except Per Share Amounts)
                              (Unaudited)

                                                   Three Months Ended
                                                   -------------------
                                                         March 31,
                                                   -------------------
                                                      2004      2003
                                                    --------  --------
REVENUES:
 New and used truck sales                          $146,268  $ 91,218
 Parts and service                                   67,005    54,711
 Construction equipment sales                         7,543     5,657
 Lease and rental                                     6,671     6,124
 Finance and insurance                                1,723     1,368
 Other                                                  674       538
                                                    --------  --------

                      Total revenues                229,884   159,616

COST OF PRODUCTS SOLD                               188,473   125,442
                                                    --------  --------

GROSS PROFIT                                         41,411    34,174

SELLING, GENERAL AND ADMINISTRATIVE                  34,594    29,089

DEPRECIATION AND AMORTIZATION                         2,196     2,190
                                                    --------  --------

OPERATING INCOME                                      4,621     2,895

INTEREST EXPENSE, NET                                 1,547     1,548

GAIN ON SALE OF ASSETS                                  430       108
                                                    --------  --------

INCOME FROM CONTINUING OPERATIONS BEFORE INCOME
 TAXES                                                3,504     1,455

PROVISION FOR INCOME TAXES                            1,402       582
                                                    --------  --------

INCOME FROM CONTINUING OPERATIONS                     2,102       873

GAIN (LOSS) FROM DISCONTINUED OPERATIONS, NET            53      (547)
                                                    --------  --------

NET INCOME                                         $  2,155  $    326
                                                    ========  ========

EARNINGS PER COMMON SHARE - BASIC
   Income from continuing operations               $    .15  $    .06
                                                    ========  ========
   Net income                                      $    .15  $    .02
                                                    ========  ========
EARNINGS PER COMMON SHARE - DILUTED
   Income from continuing operations               $    .13  $    .06
                                                    ========  ========
   Net income                                      $    .13  $    .02
                                                    ========  ========

   Weighted average shares outstanding:

       Basic                                         14,122    14,004
                                                    ========  ========

       Diluted                                       15,996    14,309
                                                    ========  ========