Toyota Named Official Truck and SUV of Bass Pro Shops and Tracker Boats
Bringing the Toyota Experience to One of America's Most Popular Outdoor Stores
TORRANCE, Calif., April 19 -- Toyota Motor Sales, U.S.A., Inc. today announced Toyota is now the official truck and SUV of one of the nation's premier outdoor retailers, Bass Pro Shops and Tracker Marine Group, a world renowned manufacturer of fishing boats.
As a leading merchant of outdoor recreational products, Bass Pro Shops is a great match for Toyota, which strives to showcase its vehicles in venues that immerse consumers in the Toyota experience. Bass Pro Shops offers everything necessary for outdoor adventures including, fishing, boating, hunting, hiking, camping and much more. Their destination retail stores attract over 60 million shoppers annually.
Toyota will have interactive vehicle displays and special promotions at several Bass Pro Shops retail locations across the United States. Toyota's expanding lineup of trucks and SUVs will also complement the full lineup of Tracker boats. Toyota will have onsite presence at major store events and grand openings, allowing shoppers to interact with Toyota products designed for outdoor adventure seekers.
Toyota, Bass Pro Shops and Tracker Marine are working to meet America's outdoor recreational needs, whether it's transportation or outdoor equipment. Bass Pro Shops continues to grow and expand with 21 existing stores and 6 more locations opening in 2004. Tracker Marine Group includes some of the best-known names in the boat business including Nitro, Tahoe, Grizzly, Sun Tracker, and Tracker boats. Toyota, the fourth largest automaker in North America, currently has five vehicle assembly plants in North America with another truck plant under construction in Texas.
"Since 100 percent of our pick-up trucks are built in North America, this is a great opportunity to showcase these vehicles," said Deborah Meyer, Toyota corporate manager of marketing communications. "The association with Bass Pro Shops and Tracker Boats is yet another initiative to strengthen our role in the truck segment following Toyota's historic entry into NASCAR."
"All of us at Bass Pro Shops and Tracker Marine Group are extremely pleased to be associated with Toyota trucks and SUVs," said Stan Lippelman, Bass Pro Shops vice president of marketing. "Nearly 50 percent of our customers drive trucks. They need quality, durable vehicles to take them on outdoor adventures and that is what Toyota is known for."
For more information about upcoming events, please go to www.toyota.com or www.basspro.com.
About Toyota Motor Sales
Toyota Motor Sales (TMS), U.S.A., Inc. is the marketing, sales, distribution and customer service arm of Toyota, Lexus and Scion in the United States, marketing products and services through a network of 1415 Toyota, Lexus and Scion dealers in 49 states. Established in 1957, TMS and its subsidiaries also are involved in distribution logistics, motor sports, R&D and general aviation. The company's main Web site is www.toyota.com.
About Bass Pro Shops
Bass Pro Shops, also a major catalog and Internet retailer, is headquartered in Springfield, Missouri. Stores are located in Springfield (also home to an outlet center) and St. Louis, MO, Dallas and Houston, TX, Memphis and Nashville, TN, Atlanta and Savannah, GA, Orlando, Ft. Lauderdale, Destin and Islamorada, FL, Oklahoma City, OK, Hampton, VA, Bossier City, LA, Baltimore, MD, Chicago, IL, Cincinnati, OH, Detroit, MI, and Charlotte, NC. Stores will open this year in Auburn, NY, Myrtle Beach, SC, Columbia, MO, Las Vegas, NV, Harrisburg, PA and Toronto, Canada. For more information on Bass Pro Shops, visit www.basspro.com.
About Tracker Marine Group
Tracker Marine Group manufacturers a wide range of boat brands, including category sales leaders in aluminum fishing and pontoon boats. TRACKER aluminum fishing boats, NITRO performance fishing boats, SUN TRACKER pontoon boats and TAHOE family sport boats are sold through Bass Pro Shops stores and over 200 independent dealers nationwide. For more information on Tracker Marine, visit www.trackermarine.com.
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