Donald Trump's 'Apprentice' in Driver's Seat With New 2005 Chrysler Crossfire Roadster

Chrysler Hosts Exclusive '300C Suite' Party to Celebrate the Finale of the Hottest Show on Television

NEW YORK, April 16 -- Chrysler announced last night the brand will give an all-new 2005 Chrysler Crossfire Roadster to the winner of the NBC reality-drama "The Apprentice" as voted on by viewers online. Chrysler also teamed up with Donald Trump, producer Mark Burnett and NBC to host an exclusive "300C Suite" after-party to celebrate entrepreneurial spirit, the brand's sponsorship of the show and the announcement of the new "Apprentice" chosen by Mr. Trump in the live finale.

Chrysler, the exclusive automotive sponsor of "The Apprentice," asked viewers throughout the season to log on to www.nbc.com to choose one of four Chrysler vehicles to be given to the winning Apprentice during the season finale. The winning vehicle, the new 2005 Crossfire Roadster, was unveiled in the finale episode and received 291,000 online votes. Almost 348,000 viewers voted online in total, making the audience response to the Chrysler sweepstakes the highest of any online sweepstakes ever conducted on the NBC site.

"The Chrysler Brand, just like 'The Apprentice,' is all about the power play," said Jeff Bell, Vice President - Chrysler. "Since the show rewards the 'drive' to succeed, we wanted to reward the winner with a Chrysler vehicle as a congratulations on their achievement. We are thrilled to announce that Mr. Trump's new Apprentice will be driving a Chrysler Crossfire Roadster."

In order to continue the celebration of the finale, Chrysler turned Trump Tower's famous lobby into the glamorous "300C Suite" for a star-studded party after the live taping of the finale. The exclusive Chrysler 300C Suite, named after and inspired by the new luxurious 2005 Chrysler 300 vehicles, provided a place for the entire cast of "The Apprentice" to congratulate the winner and reunite after the close of the show. The event, similar to the Chrysler 300, featured a sleek, distinctive design and sophisticated layout where guests could relax and celebrate the close of the show in style and comfort.

The other Chrysler vehicle choices in the online vote included the all-new 2005 Chrysler 300, the 2005 PT Cruiser Convertible, and the 2005 Chrysler Pacifica. Visitors to the site were also entered in the Chrysler/Apprentice Sweepstakes for the chance to win the vehicle selected, and one lucky winner will also receive an all-new 2005 Crossfire Roadster.

Each week, "The Apprentice" follows a group of highly motivated and ambitious young entrepreneurs competing for the opportunity to become the protege of Donald Trump. Described as the ultimate job interview, "The Apprentice" is the first reality-drama to focus on surviving in the fast-paced world of business.

The launch this year of the Chrysler 300, Chrysler Town & Country, Chrysler PT Cruiser Convertible and Chrysler Crossfire Roadster and SRT-6 models continues the Chrysler brand's rapid-fire product offensive and decade- long growth. Chrysler brand sales have increased 109% over the last 10 years -- from 221,990 in 1993 to 463,590 in 2003. The Chrysler brand's objective is to grow market share and brand image through its elegant designs, inspired engineering and exceptional value. Through the first three months this year, Chrysler brand sales increased 11 percent year-over-year.

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