Car Enthusiasts Nationwide Celebrate the 10th Annual HOT ROD Magazine Power Tour
LOS ANGELES--April 15, 2004--| Customized Vehicles of Every Model and Description Make the Ultimate Road Trip Through Seven States and Motoring More Than 1,000 Miles |
HOT ROD Magazine, the world's leading automotive performance magazine for 57 years, announces the 10th Annual HOT ROD Magazine Power Tour presented by General Motors, June 5-11, 2004. This traveling caravan of more than 3,000 customized cars and trucks - from classic hot rods, muscle cars and street rods to sport compacts and exotic street machines - is known as the ultimate road trip and is the largest event of its kind, not to mention an incredible visual spectacle. Participants and fans from throughout the country, and even internationally, will take part in the seven-day, seven-city trek celebrating a love of the automobile, camaraderie of the open road, and a range of festivities at each Tour stop.
Presented by General Motors and sponsored by Flowmaster Exhaust, this year's anniversary tour covers an average of 250 miles a day, starting from Dallas/Ft. Worth and continuing north through seven states before reaching a final destination at legendary Lambeau Field in Green Bay, WI on June 11. Drivers, who come alone, with a friend or with families, may participate in a single leg of the Tour or drive the entire route. Those who complete the entire seven-day, 1500-mile journey are dubbed "long haulers" and enjoy special prizes and privileges.
More than a dozen highly customized concept and production vehicles from General Motors - accompanied by the GM Performance Division rig - will join the daily caravan of hot rodders and participate at each stop with a "Cruise Night" special exhibit.
"Each day the caravan of vehicles rolling through American towns is quite a spectacle," said HOT ROD Publisher Ira Gabriel. "People line the streets along the published Tour route to watch us go by. Many will never have the chance to see these kinds of vehicles. When the GM line of cars leads the pack, it always causes a stir with locals and participants alike. Here we have one of the world's largest automotive manufacturers pulling out all the stops with tremendous production and specialty vehicles not seen anywhere else."
For GM, sponsorship of the HOT ROD Magazine Power Tour has become an important tradition. "This is a vital way to connect with consumers on a grassroots level," said Craig Shantz, Manager Show and Events, Special Vehicles. "The Hot Rod Magazine Power Tour gives us the opportunity to showcase our commitment to quality and innovation across brand platforms to an audience that truly cares and understands. We are excited to showcase some exceptional vehicles at this year's Tour."
Each city stop features a host of activities such as special lunch gatherings at local points of interest and sponsored "Cruise Nights" that include everything from BBQs to entertainment. Festivities are free to participants as well as the general public and include hundreds of hot rods, manufacturer displays, product giveaways, and a Dyno Challenge that allows participants to see just how much horsepower is under their hoods.
The 2004 HOT ROD Magazine Power Tour travels through the heartland of America with stops at some of the region's most exciting cities and destinations:
Saturday June 5 - Arlington, Texas
Sunday, June 6 - Tulsa, Oklahoma
Monday, June 7 - Springfield, Missouri
Tuesday, June 8 - St. Louis, Missouri
Wednesday, June 9 - Davenport, Iowa
Thursday, June 10 - Chicago, Illinois
Friday, June 11 - Green Bay, Wisconsin
Participants and fans will have the opportunity to win the HOT ROD Power Tour special giveaway car. This year, a classic, highly modified 1970 Chevelle will be awarded to one lucky Power Tour participant. Entries may be completed at all Tour stops or online at www.hotrod.com http://www.hotrod.com, coinciding with the dates of the Tour, June 5-11, 2004.
In addition to HOT ROD Magazine, a host of other PRIMEDIA properties including HOT ROD TV, with host Dave McClelland, and other automotive titles will be in attendance supporting the Tour. Additional sponsors of the 2004 HOT ROD Power Tour include Painless Wiring, SuperChips and Edelbrock.
Pre-registration for the HOT ROD Magazine Power Tour prior to May 28 is $55. Registration includes a vehicle, driver and one passenger, plus all Tour stops and activities. Registration fee after May 28 and on-site is $65. For further information and registration, call 1-877-413-6515 or visit www.hotrod.com for details. For hotel information log on to: www.hotel-registration.com.
About HOT ROD Magazine:
Published by PRIMEDIA, the leading targeted media company, HOT ROD Magazine is the world's largest and most influential automotive performance publication reaching 6.9 million readers per month. HOT ROD is a recognized brand that spawned an industry 57 years ago and now includes HOT ROD TV, www.hotrod.com http://www.hotrod.com, the HOT ROD Magazine Power Tour and a range of HOT ROD licensed products including collectibles, radio-controlled cars, apparel and more.