Mike Kidd Finds a New Position Among Old Friends in Advanstar's Powersports Group

SANTA ANA, Calif.--April 15, 2004--The Powersports Group, one of the largest producers of trade and consumer shows worldwide for the motorcycle, Big Twin and ATV markets, today announced the group has just hired on 35-year powersports industry veteran Mike Kidd as Business Development Director. Kidd, most recently a Vice President in the motorsports division of Clear Channel Communications, will now be focused on finding and pursuing key growth opportunities for the Powersports Group.

"Mike Kidd embodies the forward-thinking attitude the Powersports Group is known for," says Vice President, Mike Webster. "Our vision as a group doesn't just apply to making our present products the best they can be. It extends to our idea of where the industry is headed and how our group can best serve the industry's needs. Mike will be a valuable asset to the group as we work to bring this vision for the future to fruition.

"Plus Mike's not only a great addition to our team," adds Webster, "but a great friend, too. Mike, Tracy and I first met at his premier Arenacross event at the Tarrant County Convention Center in 1984. Together, we've developed a long working history."

Mike Kidd comes to the Powersports Group after seven years serving as a Vice President in the motorsports division at Clear Channel Communications. Mike is perhaps best known for launching Arenacross racing in the U.S. in 1984. A few years prior to the inception of Arenacross, Mike was awarded the prestigious title of 1981 AMA Grand National Champion. In 1997 he sold his company and moved to Clear Channel.

"Mike is a wonderful addition to the group. Not only does he understand the industry from a business perspective, he also benefits from his perceptions as a life-long enthusiast," says Powersports Group General Manager, Tracy Harris. "Mike's working knowledge of the industry provides a great foundation as he works on strengthening the group's relationship with key industry contacts, exploring future sponsorship and partnership opportunities, and improving the attendee marketing and growth of our events."

"I'm anxious to get started," says Kidd. "This is a great opportunity to work with a staff I'm already very familiar with, and a company that shares my growth-oriented vision of the future. I look forward to exploring new areas of the industry with a very experienced team of visionaries and enthusiasts."

Mike Kidd begins as Business Development Director of Advanstar's Powersports Group, starting immediately. He will be working for the Powersports Group out of Fort Worth, Texas.

For more information on the Powersports Group, please contact Marguerite Gervais at: (714) 513-8646 or visit our show websites at: www.teampowersports.com, www.motorcycleshows.com, www.bigtwinexpo.com and www.dirtexpo.com.

About the Powersports Group

The Powersports Group is one of the biggest producers of trade and consumer shows worldwide. The group also produces the single largest aftermarket trade-only event for the powersports industry, the Dealernews International Powersports Dealer Expo. In addition to Dealer Expo, our powersports shows encompass nearly every product in all segments of the industry. Our Big Twin East and West shows represent the passion of Big Twin, bringing together the manufacturers, builders and buyers who power the marketplace. Dirt Expo is the premier event for the off-road powersports industry, which runs alongside the Maxxis U.S. Open of Supercross in Las Vegas. Targeting key motorcycle markets across the country, the Cycle World International Motorcycle Shows(R) presented by Toyota Trucks draws more than 500,000 eager powersports consumers of all levels.

About Advanstar

Advanstar Communications Inc. is a worldwide business information company serving specialized markets with high-quality information resources and integrated marketing solutions. Advanstar has 105 business magazines and directories, 80 trade shows and conferences, numerous websites, and a wide range of direct marketing, database and reference products and services. Advanstar serves targeted market sectors in such industries as art, automotive, beauty, collaboration/e-learning, CRM/call center, digital media, entertainment/marketing, fashion, healthcare, manufacturing and processing, pharmaceutical, powersports, science, telecommunications and travel/hospitality. The company has nearly 1,300 employees and operates from multiple offices in North America, Latin America, Europe and Asia. For more information, visit www.advanstar.com.

Note: Photos Available Upon Request.