Harris Interactive Automotive Consumer Market Research Conference Debuts May 17, 2004, Ritz-Carlton Dearborn

Vehicle Manufacturers, Tier 1-2-3 Suppliers and Automotive Ad Agency Executives Invited to Event Offering Automotive Industry Research Perspectives And Latest Online Methods From MR and Media Experts

ROCHESTER, N.Y., and DETROIT, April 14 -- Harris Interactive(R), a worldwide market research and consulting firm, invites all vehicle manufacturers, Tier 1-2-3 suppliers and automotive advertising agency executives to its first annual Automotive Consumer Market Research Conference being held on May 17, 2004, at the Ritz-Carlton, Dearborn, Michigan. This one-day, free conference will feature informative presentations by some of the automotive industry's leading journalists and market research executives on topics including:

   * The evolution of Internet-based research
   * AutoVIBES: The new Internet-based vehicle tracking system
   * Automotive marketing communications research
   * OEM-vehicle manufacturer research
   * Online research methodologies for automotive suppliers?
   * European automotive research perspectives

Automotive industry professionals interested in the latest Internet-based consumer market research methods and research should plan on attending this valuable event on May 17. There is no charge for vehicle manufacturers, Tier 1-2-3 suppliers and advertising agency executives.

  Presenters will be:
   * Matt Roush, Great Lakes IT Report & WWJ News Radio 950 AM
   * Paul Johnson, President and Publisher, Kelley Blue Book
   * Rick Wainschel, Director, Marketing Research, Kelley Blue Book
   * Dr. Gordon Black, Executive Chairman, Harris Interactive
   * Dr. David Bakken, Senior VP, Marketing Sciences & Advanced Analytics,
     Harris Interactive
   * Dr. George Terhanian, President, HI Europe and Global Internet Research
   * Scott D. Upham, Senior VP, Harris Interactive Automotive &
     Transportation Research
   * Judy Ricker, Senior VP, Harris Interactive, Marketing Communications
     Research
   * Lois Sumberg, Senior VP, Harris Interactive Automotive & Transportation
     Research

For more details about the conference and to register, please go to: http://www.harrisinteractive.com/solutions/vert_auto_CMRC.asp

Harris Interactive Automotive & Transportation Research (ATR) Background

The Harris Interactive Automotive Insights Panel is the largest online consumer panel to be used exclusively for automotive market research. The panel, developed by Harris Interactive, is a body of respondents identified from among the Company's multimillion-member online panel of respondents. Access to this proprietary database can provide vehicle manufacturers and automotive suppliers with unique insights into consumers' preferences, product knowledge, buying behaviors and brand awareness. Highly accurate online data and analyses can be delivered by Harris Interactive ATR research experts considerably faster and more economically than other methods.

For more about the Harris Interactive Automotive & Transportation Research (ATR) capabilities, go to: http://www.harrisinteractive.com/solutions/vert_auto.asp.

About Harris Interactive(R)

Harris Interactive (www.harrisinteractive.com) is a worldwide market research and consulting firm best known for The Harris Poll(R), and for pioneering the Internet method to conduct scientifically accurate market research. Headquartered in Rochester, New York, Harris Interactive combines proprietary methodologies and technology with expertise in predictive, custom and strategic research. The Company conducts international research from its U.S. offices and through wholly owned subsidiaries-London-based HI Europe (www.hieurope.com), Paris-based Novatris and Tokyo-based Harris Interactive Japan-as well as through the Harris Interactive Global Network of independent market- and opinion-research firms. EOE M/F/D/V

To become a member of the Harris Poll Online(SM) and be invited to participate in future online surveys, visit www.harrispollonline.com .

   Press Contact:
   Nancy Wong
   Harris Interactive
   585-214-7316
   nwong@harrisinteractive.com