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MADISON ACCEPTS ASA MEMBER TRACK/LEVEL TWO INVITATION

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                                                                     For Immediate Release


       WISCONSIN'S MADISON INTERNATIONAL SPEEDWAY
     ACCEPTS ASA MEMBER TRACK/LEVEL TWO INVITATION

PENDLETON, Ind. (April 8, 2004) - One of the premier short tracks in the Midwest,
Madison International Speedway, located in Oregon, Wis., has signed an agreement
with the American Speed Association Member Track/Level Two program for the 2004
season.

"Madison International Speedway has produced some of the most entertaining events on
the ASA National Tour and we anticipate the same kind of energy with the Member
Track program," said Terry Kunes, owner of Madison International Speedway. Being 
the initial member track from the state of Wisconsin, we greatly anticipate getting
involved at this ground breaking level and look forward to a successful relationship with
ASA in the future."

Labeled as the fastest half-mile oval in Wisconsin, Madison International Speedway
offers some of the most thrilling racing excitement on a weekly basis. The track has a full
array of suites in turn 1 and seating capacity for more than 10,000. ASA National Tour
car owner and successful businessman Terry Kunes purchased the track in November
of 2002. Kunes appointed Roy Kenseth, father of NASCAR Nextel Cup Champion Matt
Kenseth, to promote and manage Madison.

"Bringing MIS to the status of ASA Member Track/Level Two along with our privileged
position as the host of the inaugural ASA Late Model Series event, is doubly big," said
Roy Kenseth, general manger and promoter of Madison International Speedway. "With
the ASA National Tour also coming to town this summer, our track is poised for some of
its most important events ever!"

Madison International Speedway, known as the track of champions, is celebrating its
35th season of operation in 2004. Former track champions are a who's who in American
Motorsports including defending Nextel Cup Champion Matt Kenseth, Craftsman Truck
Series Titlist Travis Kvapil, 1995 ASA Champion Bryan Reffner and current ASA
National Tour standout Todd Kluever.

"Madison has developed a rich history of stock car racing in the Badger State, so I'm
thrilled to have this track join the Member Track/Level 2 program, said Dennis Huth, ASA
Member Track program director. "We're confident this program links the ASA name with
some of the best short tracks in America. It will afford the respective Member Tracks the
opportunity to expand on this flexible program."

The ASA Member Track program is designed for weekly short track venues to make
available many of the policies, principles, procedures and components that have made
the American Speed Association a premier short track sanctioning body for 37 years.

A Level Two program track joins a select group of elite tracks displaying the ASA
Member Track logo. Participating Level Two tracks in contrast with Level One Member
Tracks are not involved with the point fund contributions and additional marketing
programs afforded Level One ASA Member Tracks.


ASA Member Tracks showcase exciting competition with their local racing programs,
providing training grounds for the ASA Racing stars of tomorrow. Through the ASA
Member Track program, We Build Champions.

The American Speed Association offers racing on three levels: ASA National Tour, ASA
Late Model Series and through the rapidly expanding ASA Member Track program.

                                    - www.asaracing.com -

For More Information, Contact:
Kyle Larson
Public Relations
American Speed Association
(765) 778-8088, ext. 271
klarson@asaracing.com