Bargain Network Joins the National Association of Public Auto Auctions
NAPAA Gives Bargain Network Motors Members VIP Auction Access and Receives Promotion Support From Bargain
GOLETA, Calif., April 7 -- Bargain Network, Inc.'s Motors Service, which boasts nearly 1 million vehicle listings and is the only site that aggregates vehicle auction data nationwide, today announced it has been invited to join the National Association of Public Auto Auctions. NAPAA is a nationwide association of automotive auction houses formed with the mission of promoting participation by vehicle buyers and sellers in the public auctions marketplace.
The partnership will improve Bargain Network Motors' listings of auctioned vehicles via www.bargain.com, and will give Motors members VIP access to NAPAA events. Among a growing list of benefits the NAPAA partnership will afford Motors members will be the ability to:
* Learn how to participate successfully at auctions * Know which auctions are the legitimate, trustworthy auctions and how to contact them * Find vehicle inventory at these auctions, either on the website or via phone utilizing Bargain Motor's live telephone Motor Service Representatives * Receive Preferred VIP status at NAPAA events, including special discounts and "first in line" priority.
NAPAA will reap the benefit of Bargain Network's multi-million dollar annual advertising budget as Bargain Network brings to bear the power of its large-scale, proprietary media buying operation on the promotion of NAPAA on a nationwide scale. Benefits to Association members include:
* Driving more buyers to auctions, thereby increasing demand and helping vehicles sell more quickly at higher prices * Increasing buyer awareness and education about auctions that will allow auction organizers to focus on doing what they do best -- selling vehicles.
Already Bargain Network efficiently drives consumers to these automobile auctions via its easy-to-use car shopping service. Bargain Network attracts more than 5 million telephone and 20 million Web site inquiries annually by running 20,000+ monthly radio, magazine, newspaper and Internet ads as well as advertising in more than 200 TV markets across the country.
Bargain Network Vice President of the Motors Business Unit, Tim Chin, stated, "Many Bargain Network members join our vehicle shopping service precisely because we have such high quality information on auctions. These consumers know that they can often find cars for as little as $500 and usually at significant savings compared with conventional car buying methods. Likewise, there are many car shoppers who either do not realize the potential for savings that can be had by shopping at an auction, or they don't know where these NAPAA sites are located, or they find the process intimidating. This partnership creates even more reason for car buyers and sellers to participate in NAPAA."
"Bargain Network Motor's highly efficient method for delivering NAPAA information to prospective car buyers will now be made even easier," said Patrick Buchanan, President of NAPAA. "The power of Bargain Network's substantial ad budget could go a long way in educating consumers about the benefits of the car auction process. Our partnership will help foster this important car buying option by driving more buyers and sellers to auctions," said Buchanan.
ABOUT BARGAIN NETWORK MOTORS
Bargain Network (BN) Motors is a unique member service that helps consumers find the best automotive bargains. BN Motors is the ONLY complete auto buying and listing service that does not accept compensation from partners or dealers because members pay a low monthly membership fee (after a free trial membership), which guarantees consumers impartial pricing information on nearly 1 million car listings. BN Motors database includes almost 4,000 Live Auction Events which include repossessions, police impounds, government surplus and other distressed vehicle sales. BN Motors validates, updates and aggregates this information and makes it accessible and usable by offering members the choice of access methods including the website, telephone access to Bargain Auto Specialists, or printed handbooks and listings sent via mail. To learn more about Bargain Network, go to www.bargainnetwork.com. Company headquarters are located at 326 Bollay Drive, Goleta, Calif.