High Price of Steel Leaves Consumer Feeling the Squeeze

PALO ALTO, Calif.--April 6, 2004--The price of steel has risen substantially over the past few months, and many suppliers to the auto industry are feeling squeezed because they are big buyers of steel. Frost & Sullivan, a global leader in strategic growth consulting, provides its latest perspective on the rise in steel prices and its impact on the industry.

Between July 2003 and January 2004, total steel prices to automotive Tier One suppliers rose 20 percent, and February saw conditions worsen as prices rose an additional 10 percent. Senior Industry Analysts Joerg Dittmer and Mary-Beth Kellenberger, of Frost & Sullivan's Transportation Group, offer their expertise on a topic that's having a dramatic and immediate the automotive industry.

"Selling under long-term contracts but buying raw materials on the spot market, buyers of steel are in a position similar to that of bankers who give long-term loans but accept short-term deposits. When interest rates rise, they must pay depositors more, but do not earn more on outstanding loans," says Dittmer.

In the United States, users of steel had expected prices to drop when tariffs limiting entry of steel from low-cost producing countries were lifted in December 2003. Possibly because of this expectation, consumers of steel chose not to protect themselves with long-term contracts to the extent that they should have.

Higher steel prices make other materials more cost-competitive.

"The trend to more plastics, aluminum, and magnesium, already supported by the weight savings that these materials offer, is underway. However, material changes have a dramatic impact on a vehicle's engineering and impacts component life expectancy, performance, and design. They take a long time to incorporate and will have virtually not impact on lowering vehicle material costs in the short term," says Kellenberger.

In 2001, aluminum content in vehicles had moved into third place behind steel and iron. Industry observers expect that aluminum content in vehicles will increase by an additional 47 percent by 2005. The price of aluminum also has risen steadily since early 2003, and there are no indications that this trend is about to reverse. This limits or eliminates the opportunity for cost savings by switching from steel to aluminum.

Frost & Sullivan's Transportation Consulting Team is a valuable resource for automotive industry professionals. This team of experts offer unique in-depth analysis pertaining to market trends, technologies, and measurement trends in the Automotive Aftermarket, Intelligent Transport Systems (ITS)/Emerging Technologies Market, and Automotive Original Equipment Market. The Market Insights, as well as the reports and subscription services offered by the Transportation Group, cover many markets in North America, Europe, and Asia Pacific regions.

Frost & Sullivan, an international growth consultancy, has been supporting clients' expansion for more than four decades. Our market expertise covers a broad spectrum of industries, while our portfolio of advisory competencies include custom strategic consulting, market intelligence and management training. Our mission is to forge partnerships with our clients' management teams to deliver market insights and to create value and drive growth through innovative approaches. Frost & Sullivan's network of consultants, industry experts, corporate trainers and support staff, spans the globe with offices in every major country.

If you are interested in a virtual brochure, which provides manufacturers, end-users and other industry participants an overview of the latest analysis from the transportation group or if any media are interested in speaking with any of the transportation analysts on any of the above -- please feel free to contact Danielle White, North America Corporate Communications at dwhite@frost.com.