Lithia Motors to Present at The Morgan Stanley Global Automotive Conference April 8, 2004

MEDFORD, Ore.--April 5, 2004--Lithia Motors, Inc. today announced that Chairman and CEO Sid DeBoer will present at the Morgan Stanley Global Automotive Conference being held at the Westin New York at Times Square in New York City at 7:30 a.m. EDT on Thursday, April 8, 2004. The presentation will cover Lithia's financial results and an overview of the company's strategy.

About Lithia Motors Inc.

Lithia Motors, Inc. is a Fortune 1000 and Russell 2000 Company that sells 25 brands of new vehicles and operates 80 stores and 149 franchises in 12 states in the Western United States and over the Internet through "Lithia.com-America's Car & Truck Store." Lithia also sells used vehicles; arranges finance, warranty, and credit insurance contracts; and provides vehicle parts, maintenance, and repair services at all of its locations. Lithia retailed 95,255 new and used vehicles and had $2.51 billion in total revenue in 2003.

For additional information on Lithia Motors, contact: Jeff DeBoer, Senior VP and Chief Financial Officer 541-776-6868 (E-mail: invest@lithia.com) or Dan Retzlaff, Director Investor Relations at 541-776-6819 or log-on to: www.lithia.com -- go to About Lithia -- Investor Relations