The Auto Channel
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

Bose Corporation Honored by General Motors as a 2003 Supplier of the Year

FRAMINGHAM, Mass.--April 5, 2004--Bose Corporation was named as a General Motors Supplier of the Year for its overall business performance in providing GM with custom-engineered, premium sound systems for GM vehicles. The award was given during ceremonies Saturday, April 3 in Prague at the Hilton Prague Hotel's Congress Hall.

"Bose Corporation is representative of the type of company we want to grow with as we drive to be the best worldwide," said Bo Andersson, vice president, GM Worldwide Purchasing Production Control & Logistics. "Bose has a balanced focus on performance and behavior that supports GM's priorities. They are a role model for all of our suppliers."

"This award is particularly meaningful as it coincides with our third decade of working with GM," said Brandon Westley, vice president, Bose Automotive Systems Division. "It is gratifying to know that this collaboration has not only persisted, but grown even more productive and efficient over the years."

In 1983, Bose launched an entirely new automotive category when it designed the industry's first factory-installed premium sound systems for four GM vehicles: the Cadillac Seville, Cadillac Eldorado, Buick Riviera, and Oldsmobile Toronado. These systems were custom-engineered and acoustically tuned for each vehicle model -- a unique approach that represented a major breakthrough in automotive sound.

Today, the Bose Automotive Systems Division designs premium sound systems for leading auto manufacturers around the world, and the Bose-GM collaboration continues to grow. Custom-engineered Bose sound systems are now available across the GM vehicle lineup, including the 2005 Cadillac STS. This latest offering from Cadillac incorporates many next-generation audio innovations from Bose including discrete multichannel surround sound, advanced digital signal processing technologies, and newer patented speaker designs.

The GM Supplier of the Year award began as a global program in 1992. Award-winners are selected by a global team of executives from purchasing, engineering, manufacturing and logistics who base their decisions on supplier performance in quality, service, technology and price. This year, General Motors honored 77 suppliers for their excellence throughout 2003.

Bose and General Motors -- Moments in History

1983   Bose introduces the industry's first factory-installed
       premium sound systems in the 1983 Cadillac Seville, Cadillac 
       Eldorado, Buick Riviera, and Oldsmobile Toronado.

1994   GM sells its millionth Bose-equipped vehicle.

1994   Bose achieves "Tier 1 Supplier" status with GM.

1997   The patented Bose Nd(R) woofer (known at the time as the
       Timpani(TM) woofer,) makes its automotive debut in the 1997 

1998   AudioPilot(R) noise compensation circuitry is introduced in
       the 1998 Cadillac Seville STS.

1998   The Cadillac Seville STS features Bose(R) Jewel Cube(R) 
       speakers, another automotive first.

2003   The Cadillac XLR is the first GM vehicle to use TrueSpace(TM)
       signal processing circuitry.

2004   Bose Studio Surround(TM) digital 5.1 surround sound system
       debuts in the newly unveiled 2005 Cadillac STS.

About Bose Automotive Systems Division

Bose Corporation was founded in 1964 by MIT Professor Amar G. Bose. In 1983, Bose introduced the industry's first custom designed, factory-installed premium automotive sound system, setting a new standard in automotive audio. For more than twenty years, the Bose Automotive Systems Division has been pioneering automotive sound technologies with a commitment to achieve an authentic, spacious and lifelike listening experience. As a result, Bose has achieved the highest car audio J.D. Power brand score(1). The Bose Automotive Systems Division supplies premium music systems to leading brands in Europe, Japan, and North America.

(1) J.D. Power and Associates 2003 Automotive Component Branding Study(SM). Study based on 9,329 responses from consumers who were asked about their awareness (aided), familiarity and impression of 28 car audio brands.