Race-On Driving Experience Partners With XTREMEX3 to Deliver Exciting In-Vehicle System that Captures and Plays Back Customer Driving Experiences

MEMPHIS, Tenn., April 5 -- Race-On Driving Experience announced today that it will offer the XTREMEX3 in-vehicle solution for the 2004 racing season.

XTREMEX3 is an in-vehicle system that enables Race-On to record, store and play back all dimensions -- multiple digital video views, crystal clear audio, and vehicle instrumentation -- of students' individual driving experiences.

"We're pleased to offer XTREMEX3 as part of our consumer and corporate driving school curriculum," said J.D. Ballinger, President of Race-On. "The XTREMEX3 solution is an outstanding way for students to enjoy their 'day at the track' over and over again. For corporate customers, the XTREMEX3 disk is branded with customer logos and marketing so that students will always remember who made their exciting day happen."

"We're pleased to be working with Race-On, the leading racing school in Tennessee," said Phil Sweatman, President and CEO of XTREMEX3. "XTREMEX3 is a powerful addition to Race-On's student experience and the XTREMEX3 solution will help to attract and retain customers by adding to the thrill of the customer experience."

The XTREMEX3 solution delivers the following benefits to consumers and corporate customers of the Race-On:

Delivers Unparalleled Entertainment Experience

Race-On uses real NASCAR Busch Grand National stock cars used by some of the premiere teams in the NASCAR Busch Series ... and the entertainment is captured forever with XTREMEX3! The interactive program is a perfect way for customers to remember and re-live their experiences over and over again.

Bundles Unique Combination of Integrated Video, Audio and Data

XTREMEX3 provides a digital instant replay of each customer's racing school experience -- an interactive disk that delivers a true multi-media experience, including multiple digital video views, audio and graphical variables for speed, RPM, g-forces, and track position.

Gives Students the Power to Show Off for Family and Friends

Most students tell us that they not only want to re-live their racing school experiences, but that they also want to "show off" for friends, family and co-workers. XTREMEX3 is a great way for students to share the fun of their Race-On Driving Experiences!

Provides Powerful, Branded Interactive Memento for Corporate Events

Whether objectives are to strengthen loyalty, build teams, or enhance employee productivity, with branded corporate marketing and logos embedded in the disk, XTREMEX3 ensures that employees experience an exciting and fun corporate event with Race-On Driving Experience again and again!

About Race-On Driving Experience

Race-On Driving Experience is a thrill of a lifetime experience at Memphis Motorsports Park, Fairgrounds Music City Motorplex, and Bristol Motor Speedway. Whether your dream has been to drive an actual stockcar that has been raced by some of the premier race teams in NASCAR or to just get to ride along as a professional driver screams around the track with you in the passenger seat, Race-On has an experience of a lifetime in store for you. Live the thrill! GET YOUR RACE ON!

About XTREMEX3

XTREMEX3 is the leading provider of turnkey tri-media solutions for racing and driving schools. XTREMEX3 helps customers and partners build revenues around a cutting-edge tri-media in-vehicle application. The XTREMEX3 solution records, stores and plays back all dimensions -- multiple digital video views, crystal clear audio, and vehicle instrumentation data -- of extreme motorsports experiences.