BMW Group Reports First Quarter Sales; Second-Best Month For BMW Group and BMW Brand
WOODCLIFF LAKE, N.J., April 1 -- The BMW Group (BMW and MINI brands combined) reported an increase of 9 percent in March sales for 25,545 vehicles compared to the 23,432 sold that month in 2003, making it the second-best sales month in the BMW Group's history. The BMW Group also reported year-to-date sales of 61,241 vehicles, a slight decrease (1.8 percent) from the 62,382 sold in the first quarter of 2003.
BMW Brand Reports Sales
BMW of North America, LLC reported its second best month ever, and a 10 percent increase in March sales of automobiles and Sports Activity Vehicles, to 22,688 vehicles compared to the 20,611 reported last March.
New products such as the all-new 6 Series and the X3 Sports Activity Vehicles are becoming available at dealerships, contributing to BMW's the strong sales.
Year-to-date, sales of BMW brand vehicles were down slightly, 2.3 percent, for sales of 52,970 vehicles compared to 54,199 vehicles sold in first three months of 2003.
BMW Automobile Sales
BMW's automobile sales increased 1 percent in March, to 17,733 versus 17,517 in the same month a year ago. First quarter sales were down 8.6 percent, to 41,924 automobiles compared to 45,889 in the same period a year ago.
BMW Sports Activity Vehicle Sales
Year-to-date, sales of BMW Sports Activity Vehicles are up 60 percent in March due to sales of the new X3. Total March SAV sales were 4,955, compared to 3,094 vehicles sold in March 2003. Inventories of BMW's X5 Sports Activity Vehicles remain low which was reflected in sales of that model. Year-to-date, sales of SAVs are up 33 percent for 11,046 vehicles versus the 8,310 sold in the first three months of 2003.
Certified Pre-owned
Certified Pre-owned BMW sales were strong, too, as the company reported its second-best month ever with 6,846 vehicles sold over the 5,402 last March, an increase of 27 percent. Year-to-date, the company reported sales of 17,322 CPO vehicles, up 14 percent over the 15,204 units sold during the first quarter of 2003.
MINI Brand MINI Automobiles
Demand for MINI brand automobiles continued as the MINI division celebrated its second anniversary in the U.S. market on March 22nd. Inventories of both models continue to be low, with less than a ten-day supply available to dealers. First quarter sales of MINI automobiles are up 1.1 percent with sales of 8,271 over the 8,183 sold in the first three months of 2003. March 2004 sales were up with 2,857 cars sold compared to 2,821 sold a year ago, an increase of 1.3 percent.
BMW Group In America
BMW of North America, LLC has been present in the United States since 1975. ROLLS-ROYCE Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand, the MINI brand, and the ROLLS-ROYCE brand of Motor Cars; DesignworksUSA, an industrial design firm in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group's global manufacturing network and is the exclusive manufacturing plant for all Z4 roadster and X5 Sports Activity Vehicles. The BMW Group sales organization is represented in the U.S. through networks of 340 BMW passenger car centers, 327 BMW Sports Activity Vehicle centers, 148 BMW motorcycle retailers, 76 MINI passenger car dealers, and 25 ROLLS-ROYCE Motor Car dealers. BMW (US) Holding Corp., the BMW Group's sales headquarters for North, Central and South America, is located in Woodcliff Lake, New Jersey.
Information about BMW Group products is available to consumers via the Internet at:
www.bmwusa.com
www.bmwmotorradusa.com
www.miniusa.com
www.rolls-roycemotorcars.com
BMW Car Sales Report for March 2004
2004 2003
March 17,733 17,517
Year-to-Date 41,924 45,889
Model Year- Year-
to- to-
March Date March Date
2004 2004 2003 2003
325i 3,254 8,015 3,943 9,673
325Ci 698 1,660 697 1,892
325Ci Convertible 870 1,854 809 1,780
325i Sports Wagon 145 393 155 511
325xi 1,689 3,998 1,545 3,715
325xi Sports Wagon 135 323 207 592
330i 673 1,653 884 2,388
330Ci 466 1,159 564 1,733
330Ci Convertible 782 1,701 680 1,671
330xi 603 1,431 492 1,427
M3 443 1,189 366 1,127
M3 Convertible 286 728 375 921
3 Series 10,044 24,104 10,717 27,430
Z3 2.5 roadster 0 0 31 95
Z3 3.0 roadster 0 0 6 12
Z3 3.0 Coupe 0 0 1 5
Z4 2.5i roadster 535 1,225 937 2,438
Z4 3.0i roadster 795 1,253 649 1,687
M roadster 0 0 1 3
M Coupe 0 0 0 0
Z3 and Z4 1,330 2,478 1,625 4,240
525i (E39) 0 0 1,212 3,075
525i Sports Wagon (E39) 0 19 339 339
525i (E60) 1,337 3,738 0 0
530i (E39) 0 0 1,642 4,437
530i (E60) 1,749 4,586 0 0
540i Sports Wagon (E39) 0 2 28 69
540i (E39) 0 0 449 1,111
545i (E60) 775 1,938 0 0
M5 (E39) 12 45 211 461
5 Series 3,873 10,328 3,660 9,492
645Ci 729 729 0 0
645Ci Convertible 313 313 0 0
6 Series 1,042 1,042 0 0
745i 497 1,432 389 1,176
745Li 854 2,313 993 3,333
760Li 67 180 85 123
7 Series 1,418 3,925 1,467 4,632
Z8 1 2 48 95
Z8 Alpina 25 45 0 0
Z8 26 47 48 95
BMW Sports Activity Vehicle (light trucks)
Sales Report for March 2004
2004 2003
March 4,955 3,094
Year-to-Date 11,046 8,310
Model Year- Year-
to- to-
March Date March Date
2004 2004 2003 2003
X3 2.5i 1,341 1,722 0 0
X3 3.0i 1,210 2,682 0 0
X3 2,551 4,404 0 0
X5 3.0i (US) 1,739 4,963 2,285 6,010
X5 4.4i (US) 661 1,665 725 2,006
X5 4.6is (US) 4 14 84 294
X5 2,404 6,642 3,094 8,310
MINI Sales Report for March 2004
2004 2003
March 2,857 2,821
Year-to-Date 8,271 8,183
Model Year- Year-
to- to-
March Date March Date
2004 2004 2003 2003
MINI Cooper 1,432 4,193 1,660 4,603
MINI Cooper S 1,425 4,078 1,161 3,580
Total MINI 2,857 8,271 2,821 8,183