American Honda Reports March 2004 Sales
Acura Sets All-Time Record With Strong TL and MDX Sales
TORRANCE, Calif., April 1 -- American Honda broke several records for March sales, including all-time record sales for the Acura Division and its all-new TL sedan, as well as record March sales for the Honda Pilot, Civic Hybrid and Acura MDX. March sales for American Honda cars and light trucks totaled 115,849.
The Honda Division recorded total vehicle sales of 98,564, with year-to-date sales reaching 266,230 units. Increased consumer interest in fuel-efficient vehicles drove Civic Hybrid sales to an all-time record of 2,725, an increase of 7.6 percent from the previous record month in March 2003. The Honda Pilot broke its previous March record, set in 2003, and marked its second best sales month ever with sales of 10,019 units.
Led by strong sales for the TL, TSX and MDX, Acura total vehicle sales for March were 17,285, up 4.8 percent from the previous all-time record-setting month in May 2003. Year-to-date sales for the Acura lineup totaled 45,571, a 26.8 percent increase over last year. March was an all-time best sales month for the Acura TL with sales of 7,310, an increase of 5.6 percent from the previous record set in March 2001. The MDX, with sales of 5,194, bested its previous March record set in 2002. The Acura TSX also had an extremely strong month with sales of 2,206 units.
American Honda Vehicle Sales For March 2004
Month-to-Date
March March DSR**
2004 2003 % Chg.
American Honda Total 115,849 121,694 -4.8%
Total Car Sales 70,884 74,645 -5.0%
Total Truck Sales 44,965 47,049 -4.4%
Honda Total Car Sales 58,793 65,489 -10.2%
Honda Total Truck Sales 39,771 42,162 -5.7%
Acura Total Car Sales 12,091 9,156 32.1%
Acura Total Truck Sales 5,194 4,887 6.3%
Domestic Car Sales * 58,269 57,273 1.7%
Honda Division 50,906 50,826 0.2%
Acura Division 7,363 6,447 14.2%
Domestic Truck Sales * 32,844 34,397 -4.5%
Honda Division 27,650 29,510 -6.3%
Acura Division 5,194 4,887 6.3%
Import Car Sales 12,615 17,372 -27.4%
Honda Division 7,887 14,663 -46.2%
Acura Division 4,728 2,709 74.5%
Import Truck Sales 12,121 12,652 -4.2%
Honda Division 12,121 12,652 -4.2%
MODEL BREAKOUTS BY DIVISION
Honda Division Total 98,564 107,651 -8.4%
Accord * 31,098 35,863 -13.3%
Civic * 26,854 28,655 -6.3%
Prelude 0 1
S2000 758 748 1.3%
Insight 83 222 -62.6%
FCX 0 0
Odyssey * 12,172 13,967 -12.9%
Passport 0 7
Pilot * 10,019 9,302 7.7%
CR-V 12,121 12,652 -4.2%
Element * 5,459 6,234 -12.4%
Acura Division Total 17,285 14,043 23.1%
RSX 2,048 2,125 -3.6%
CL * 53 911 -94.2%
TL * 7,310 5,536 32.0%
TSX 2,206 1 220500.0%
RL 451 558 -19.2%
NSX 23 25 -8.0%
MDX * 5,194 4,887 6.3%
Selling Days 26 26
* Honda and Acura vehicles are made of domestic and global sourced
parts.
** Daily Selling Rate
American Honda Vehicle Sales For March 2004
Year-to-Date
March March DSR**
2004 2003 % Chg.
American Honda Total 311,801 310,506 -0.9%
Total Car Sales 189,681 189,941 -1.5%
Total Truck Sales 122,120 120,565 0.0%
Honda Total Car Sales 158,398 167,696 -6.8%
Honda Total Truck Sales 107,832 107,353 -0.9%
Acura Total Car Sales 31,283 22,245 38.8%
Acura Total Truck Sales 14,288 13,212 6.7%
Domestic Car Sales * 155,939 141,514 8.7%
Honda Division 137,109 126,527 6.9%
Acura Division 18,830 14,987 24.0%
Domestic Truck Sales * 88,181 87,558 -0.6%
Honda Division 73,893 74,346 -1.9%
Acura Division 14,288 13,212 6.7%
Import Car Sales 33,742 48,427 -31.2%
Honda Division 21,289 41,169 -49.0%
Acura Division 12,453 7,258 69.3%
Import Truck Sales 33,939 33,007 1.5%
Honda Division 33,939 33,007 1.5%
MODEL BREAKOUTS BY DIVISION
Honda Division Total 266,230 275,049 -4.5%
Accord * 83,231 92,647 -11.3%
Civic * 73,149 72,810 -0.9%
Prelude 0 9
S2000 1,831 1,728 4.6%
Insight 187 501 -63.2%
FCX 0 1
Odyssey * 31,542 35,244 -11.7%
Passport 0 47
Pilot * 27,432 23,586 14.8%
CR-V 33,939 33,007 1.5%
Element * 14,919 15,469 -4.8%
Acura Division Total 45,571 35,457 26.8%
RSX 4,933 5,582 -12.8%
CL * 210 2,192 -90.5%
TL * 18,620 12,795 43.6%
TSX 6,035 1 595459.2%
RL 1,428 1,616 -12.8%
NSX 57 59 -4.7%
MDX * 14,288 13,212 6.7%
Selling Days 76 75
* Honda and Acura vehicles are made of domestic and global sourced
parts.
** Daily Selling Rate