Cross Lander USA Restructuring Upper Management in Preparation of U.S. Rollout of New Off-Road Vehicle
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Kirn-Shaboszewicz formerly served as President of Health Care International, the consumer products arm of Schering-Plough Corporation, where he was responsible for the full range of activities involving the company's discovery, development, manufacturing and marketing of pharmaceutical and healthcare products worldwide. His knowledge and successful leadership in international business will help provide global market penetration and increased production capacity of Cross Lander USA products.
Company founder John Perez will shift to Chairman from his former position of President and Chairman and will remain responsible for the company's overall operations.
Bill Goetze, who formerly served as Vice President and General Manager, will assume the role of President for the company and will remain responsible for the U.S. network of dealers and creating the U.S. market demand for the new off-road vehicle.
"With the added international expertise that Mark brings to the table, we are well positioned to not only successfully introduce our rugged off-road vehicle to the U.S. market, but also in other world markets," said Perez.
Cross Lander USA's first U.S. bound vehicle, the Cross Lander 244X, is currently awaiting certification from the United States Environmental Protection Agency. Once certified, full run manufacturing will commence, with the expected U.S. debut scheduled for late summer.
The Cross Lander 244X is the first truly affordable mid-sized SRV with rugged off-road capabilities, fulfilling the needs and expectations of serious off-road enthusiasts. The vehicles will be equipped with a V-6, 4.0-liter engine and high durability power train system, and are expected to sell in the low $20,000 range.
"Cross Lander's new 4x4 SRV is designed clearly for those drivers who want to take their vehicles off-road and not worry about 'keeping them pretty'," said Goetze. "Off-roaders, hunters, fishermen and campers will find the vehicle fits their needs in the SRV segment."
While the Cross Lander brand is new to the U.S., it is based on the Aro S.A. vehicle that possesses a solid track record for quality, performance and endurance, much of which was garnered from use by international military services. Aro S.A. (Auto Romania) is the national Romanian automotive company that has been manufacturing rugged, off-road vehicles and light trucks for more than 50 years.
Last year the company reached an agreement with the Romanian government to purchase the Aro S.A. 4x4 vehicle manufacturing facility as part of the Romanian government's efforts to privatize its auto industry. The agreement was a culmination of a nine-year effort to solidify Cross Lander's commitment to the Romanian government and the employees working at the plant.
Cross Lander USA officials have built a U.S. dealer network that now consists of more than 100 dealers. Officials have also developed all the systems for parts, service, warranty, training, and communications.
About Cross Lander USA
Cross Lander USA is the only automotive manufacturer and distributor in the United States that is aggressively targeting the rugged, off-road sport recreation vehicle (SRV) market. Cross Lander USA is headquartered in Miami, Florida, and has offices in Campulung, Romania and Sao Paulo, Brazil. For more information please visit www.CrossLander4x4.com
