Taxi TV to Debut in Boston; TVinMOTION Outdoor Video Networks Take Viewing `Outside The Box'

BOSTON, April 1 -- A high-impact taxi experience will no longer mean a head-on collision. TVinMOTION is bringing high-impact marketing and programming capabilities to the backseat of taxi cabs across America.

TVinMOTION Outdoor Video Networks (www.tvinmotion.com) plan to turn America's taxis into a fleet of roving marketing machines, mounting high- end/high-tech flat screen TV screens into the back seats of taxis, featuring high-quality programming and advertising.

Boston will be the first city in the Company's major market rollout this year. Over 100,000 business professionals, students and tourists ride in Boston taxi cabs each day. That number is expected to dramatically increase during the 2004 Democratic National Convention, scheduled for this July. The company is securing licenses in other major U.S. Markets, and anticipates adding several new cities in the second half of 2004.

The network-quality programming lineup in Boston includes short video clips provided by exclusive programming partners such as A&E Networks, as well as weather information and custom-produced video pieces on famous Boston landmarks. TVinMOTION's first "Video Magazine" will include short features on The USS Constitution and the historical Beacon Street District. The TVinMOTION experience is designed to serve Boston residents and tourists alike, and showcases the Company's unique, "local channel" approach. TVinMOTION will also participate in local and national public service campaigns.

With an average Boston taxi ride lasting about 15-20 minutes, TVinMOTION offers advertisers and programmers an ideal opportunity to directly and effectively influence upscale target audiences in a comfortable (and captive) environment.

"We are pleased to launch this innovative service in one of America's greatest cities," said Bruno Lucarelli, TVinMOTION's VP of Media and Programming. "Traditional, in-home TV viewing has decreased dramatically in the past three years and non-traditional marketing has become an increasingly important part of many advertising budgets. Add to this scenario the rapid proliferation of Digital Video Recorders, and outdoor video is becoming an increasingly important part of many advertising budgets. Every in-taxi video system we install is another guaranteed viewing pod of young, upscale consumers. We offer zero advertising `waste,' quality programming and a fun, relaxed environment in which to view video content."

TVinMOTION is part of the Broad Street Capital Group of companies, an international private merchant bank with offices and subsidiaries in New York City, Moscow, Toronto and Kiev providing an array of services to emerging and mid-size businesses including merchant banking, trade and project financing, investments and asset management, strategic business development and professional business services.

Contact Bruno Lucarelli, TVinMOTION at 732.741.4446 or visit www.tvinmotion.com for additional information.