Smartnav Doubles the Benefits at Mitsubishi

CRANFIELD, England, April 1 -- Trafficmaster, Cranfield, Beds: Mitsubishi Motors is heralding a new technology. Developed by Trafficmaster, Smartnav+ is the first system to combine satellite navigation with a covert stolen vehicle tracking system. It is available as an approved accessory throughout 120 Mitsubishi dealerships from the 1st April 2004.

Smartnav+ accommodates both Smartnav, an advanced satellite navigation system that guides you around the jams and RAC Trackstar Plus, the UK's leading GPS stolen vehicle tracking system. The combination of these two systems enables Mitsubishi to offer its customers exceptional benefits on a single platform. The result is just one competitive price, one installation, but double the benefits.

Smartnav+ complies with Thatcham guidelines, upon which many insurance companies offer incentive discounts. Furthermore, Mitsubishi customers also have the option to protect their license by adding on Safe Speed, an optional service that warns drivers as they approach zones monitored by safety cameras.

Lance Bradley, Director Sales & Marketing at Mitsubishi Motors, comments:

"We have a very strong relationship with Trafficmaster and are pleased to be the first manufacturer to offer Smartnav+. This product unites two excellent market-leading solutions with just one cost and one installation. Our dealer network is very excited about being the first to offer Smartnav+ to their customers."

Adrian Joseph, Sales and Marketing Director, says:

"Mitsubishi appreciates the fact that as people's lives get more stressful, there is a need for products that are easy to use and that help reduce every day stress. Smartnav+ has been developed for drivers who want to benefit from accurate navigation, the ability to get them through traffic jams, a 24 hour personal assistant service and the security of recovering your vehicle if it has been stolen."

ABOUT TRAFFICMASTER

Founded in 1989, Trafficmaster Plc is the UK's leading journey management company providing high quality satellite navigation, traffic data and vehicle tracking systems.

Trafficmaster's leading product, Smartnav, an easy to use, technologically advanced, satellite navigation system that guides you around the jams. Trafficmaster's traffic information is derived from its unique state-of-the-art network of nationwide static roadside sensors and transmitters that gather and distribute traffic data from over 8,000 miles of motorway and trunk routes.

For more information please visit www.trafficmaster.co.uk or wwww.smartnav.com