R. L. Polk & Co. Selects Informatica's Data Integration Platform to Power Customer Intelligence

Leading Worldwide Provider of Automotive Intelligence(R) Solutions to Use Informatica PowerCenter as Foundation for Key Data Warehousing Initiative

REDWOOD CITY, Calif., March 30 -- Informatica Corporation , a leading provider of data integration and business intelligence software, today announced that R. L. Polk & Co. ("Polk"), the premier provider of automotive information and marketing solutions to every leading global automobile manufacturer, has selected the PowerCenter data integration platform to help it provide comprehensive market and customer intelligence to its large automotive clients.

"As the oldest consumer marketing information company in America, Polk is constantly looking for new ways to innovate through technology best practices," said Tom Latimer, director of data operations at Polk. "We selected Informatica's industry-leading data integration platform over its competitors to help us quickly and reliably integrate vast amounts of automotive market data -- which in turn will help us better serve all 26 leading automobile manufacturers across the globe with powerful intelligence solutions for tracking vehicles and vehicle trends."

"For information-driven companies like Polk, data is the most strategic corporate asset," said Clive Harrison, executive vice president of worldwide field operations at Informatica. "We are pleased to provide such an influential company in the automobile industry with a flexible, scalable data integration platform that will help it continuously build upon the superior solutions it in turn provides to clients."

Informatica PowerCenter is the industry-leading enterprise data integration platform, providing increased data integrity and greater visibility of enterprise data and processes. With its adaptable architecture, PowerCenter provides optimized scalability and performance, and a high-degree of reuse throughout the integration process. Using PowerCenter, organizations can reduce the time, cost and risk associated with complex integration initiatives.

Polk has served the automotive industry for 80 years and is the longest standing curator of automobile records in the United States. Founded in Detroit in 1870, Polk launched its motor vehicle statistical operations in 1922 when the first car registration reports were published. It now provides automotive information and marketing solutions to nearly every segment of the motor vehicle industry as an analytical consultant and statistician, as a provider of database-marketing services, and as a supplier of vehicle histories.

About Informatica

Informatica Corporation is a leading provider of data integration and business intelligence software. Using Informatica products, companies can leverage their existing information assets for enterprise insight that helps them improve business performance, increase customer profitability, streamline supply chain operations and proactively manage regulatory compliance. More than 1,900 companies worldwide rely on Informatica to meet their end-to-end needs for enterprise data integration and business intelligence. For more information, call 650-385-5000 (800-970-1179 in the U.S.), or visit the Informatica Web site at www.informatica.com.

NOTE: Informatica and PowerCenter are registered trademarks of Informatica Corporation in the United States and in jurisdictions throughout the world. All other company and product names may be trade names or trademarks of their respective owners.

Polk and Automotive Intelligence are registered trademarks of R. L. Polk & Co. in the United States and in jurisdictions throughout the world.