Davin Wheels Introduces New Streetspin Product Line
For Immediate Release March 23, 2004 Contact: Nicole Lowe, 160over90, 215.732.3200 x125, nlowe@160over90.com Streetspin by Davin Provides New Level of Luxury for More Than 100 Vehicles Davin Wheels' Style and Technology Available to Entirely New Market Providence, R.I. - For years, automotive enthusiasts have waited patiently for the superior design and patented spinning technology of Davin Wheels (www.davinwheels.com <http://www.davinwheels.com/> ) to be available in a wide range of fitments to fit their vehicles. Streetspin by Davin (www.streetspin.com <http://www.streetspin.com/> ) ends the three -year wait. With design cues taken from Davin's signature Revolution line, Streetspin offers "affordable luxury" for auto enthusiasts who want authentic spinning wheels, rather than spinning attachments. Streetspin utilizes Davin's proprietary technology to produce spinners with unparalleled balance. The base wheel is a fully-chromed, low pressure cast wheel with an integrated mesh screen made from light-weight aluminum. Streetspin is currently available in two styles: * SS1 - A traditional five-spoke design makes SS1 a classic. It is designed with a recessed spinner and lip overhang to accentuate spinning at all angles. It is available in 19-, 20-, 22- and 24-inch diameters and a chrome or satin silver finish. * SS2 - SS2 pays homage to traditional mesh-style wheels. Its nine-spoke design blends traditional style with new age spinning technology. SS2 also is available in 19-, 20-, 22- and 24-inch sizes and a chrome or satin silver finish. "Streetspin by Davin offers the consumer a high-quality, competitively-priced alternative to the imitation spinning wheels that are in the market. Streetspin carries the distinction of Davin's patented freespin technology and superior design, but at a lower price point," said David Fowlkes, president and lead designer, Davin Wheels. "We equate Davin's 2004 product collection to Ralph Lauren's Purple Label collection, which makes Streetspin the 'Chaps by Ralph Lauren' of the Davin product line. With Streetspin we are continuing to offer the style and luxury of the Davin brand." Even though the mesh screen of the base wheel is painted black, it provides the perfect canvas to inspire "multifaceted customization." This may include spinners painted to match the vehicles, which downplays overall wheel chrome, or painted screens, which is a subtler approach to customization that accentuates the overall wheel chrome. (Wheel owners are responsible for customization.) Streetspin offers fitments for more than 100 vehicles, which is most extensive range of fitments ever offered for a Davin product line. To determine fitments for specific vehicles, please visit http://www.tiredex.com/streetspin/. Streetspin can be purchased at select distributors and retailers in the United States and Canada. About Davin Wheel Company Davin Wheels, founded in 1998, designs and manufactures high-end custom wheels for the elite auto enthusiast. As the inventor of the world's first continuous spinning wheel, Davin combines style and sophistication with cutting-edge technology and design. Davin has revolutionized the automotive aftermarket industry with patented applications and unique business practices. Davin first introduced its innovative spinning technology with the debut of Revolution 1.0 at the LA Auto Show in January 2001. Since then, Davin has sold out each subsequent Revolution line. In 2002, Davin introduced the BLAK series as mid-tier, luxury sport custom product, which includes the Onyx and Eclipse models. The Davin Wire series, created in partnership with Dayton Wheel Products, launched in 2003. Davin's spinning technology was patented in April 2003 by the United States Patent and Trademark Office (Patent #6554370). Davin is a privately-held company headquartered in Providence, R.I. Its clients include WBC Light Heavyweight Champion Roy Jones Jr., NBA All-Star MVP Shaquille O'Neal, Superbowl Champion Kevin Faulk, platinum recording artist Nelly and NFL All-Time Receptions Leader Jerry Rice. For more information, please visit www.davinwheels.com or call 1-877-71-DAVIN. ###