Redline Performance Products Begins Shipping Snowmobiles

SAN DIEGO & MINNEAPOLIS--March 23, 2004--Redline Performance Products, Inc. ("Redline(TM)" or "the Company") (AMEX:RED) today announced that it has begun shipping an early release of the 2005 800 Revolt snowmobile to its dealers. Redline intends to ship 600-700 of the 800 Revolts to dealers during the snowmobile industry's annual spring sales period, supported by Redline's 1st Brigade spring sales program.

"Our decision last fall to have an early release of a limited number of 2005 model snowmobiles this season has given us the time to refine our product and our manufacturing processes. The result is a product that we can all be proud of," says Mark Payne, President and Chief Financial Officer of Redline. "Dealers have been riding the sleds and some existing Redline dealers have increased their purchase orders."

The trade publication MaximumSled.com recently published a favorable review of the 800 Revolt, based on a test ride taken in Thief River Falls, Minn., in early March. The editor described the ride quality as "very impressive" and wrote, "The handling was very precise and it carved around corners with relative ease." He also described the 800 Revolt's suspension as "awesome" and called the chassis "a design breakthrough in the snowmobile industry." The full article may be found on the MaximumSled.com web site at www.maximumsled.com.

D&D Racing also recently had the opportunity to ride the new Redline 800 Revolt snowmobile. D&D is one of the most respected aftermarket performance specialists in the snowmobile industry today, and a Redline dealer. Regarding their ride experience they said, "We tested for two days and came away really impressed with the way this new Redline handles." And also, "The first time you ride this new Redline it will feel like no other sled." The review may be found on the D&D Racing web site at www.ddracing.com.

In keeping with common practice in the snowmobile industry, Redline has launched a retail incentive program to reward purchasers who make a decision to purchase an 800 Revolt this spring. Under the 1st Brigade program, the first 500 purchasers will become members of the Redline Owners Club (R.O.C.). These initial R.O.C. members will receive a limited-edition Redline snowmobile suit, priority sled delivery, the opportunity for interaction with Redline's design and engineering team, and a lifetime membership in the R.O.C. (See the R.O.C. web site at www.redlineownersclub.com).

ABOUT THE 800 REVOLT

Redline's 800 Revolt is a high-performance, 800cc snowmobile designed for trail riding. The 800 Revolt incorporates patented and patent-pending technology - including a T-15 rear suspension system and clutch isolation drivetrain system - to produce a snowmobile that Redline believes provides better handling, a smoother ride, more power, greater durability and more attractive styling. For downloadable images of the 800 Revolt, please visit www.1redline.com/pages/press2.html.

ABOUT REDLINE PERFORMANCE PRODUCTS, INC.

Redline Performance Products, Inc. designs, engineers, markets, manufactures and sells snowmobiles under the Redline(TM) brand name. The Company maintains its principal executive offices in San Diego and also has an office in Minneapolis. To learn more, please visit www.1redline.com.

FORWARD-LOOKING STATEMENTS

This news release includes "forward-looking" statements within the meaning of the Private Securities Litigation Reform Act of 1995 as set forth in Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements other than statements of historical facts included or incorporated herein may constitute forward-looking statements. In some cases, you can identify forward-looking statements by terminology such as "expects," "plans," "anticipates," "believes," "estimates," "intends," "proposed," "scheduled," "continue," or the negative of these terms or other comparable terminology. Forward-looking statements are estimates and projections reflecting the Company's judgment and involve a number of risks and uncertainties that could cause actual results to differ materially from those suggested by the forward-looking statements. Although the Company believes the forward-looking statements made in this news release are reasonable, the Company's expectations may prove to be incorrect. The Company cautions you to not place undue reliance on these forward-looking statements, which reflect management's view only as of the date of this news release. Important factors that could cause the Company's actual results to differ materially from estimates or projections contained in the forward-looking statements include our ability to obtain high-quality parts and subassemblies in a timely and cost-effective manner, the timely and successful assembly of snowmobiles by our contract assembler and the assembler's ability to quickly ramp up production, having sufficient capital available to us to fund our production and other operations, compliance with the terms of our loan and related agreements, the overall quality and performance of Redline snowmobiles and the level of any warranty expenses, timely compliance with applicable snowmobile and other regulations, the number of dealers engaged by us, the number of purchase orders received from dealers, the demand for our snowmobiles from potential purchasers, and other factors described in the Company's Annual Report on Form 10-KSB for the fiscal year ended March 31, 2003, and other documents, filed with the Securities and Exchange Commission.