Polaris Industries Inc. to Present at Banc of America Securities Consumer Conference

MINNEAPOLIS--March 22, 2004--Polaris Industries Inc. announced today that it will present at the Banc of America Securities Consumer Conference at the Palace Hotel in New York City, New York on Tuesday, March 30, 2004 at 8:00 a.m. EST. Mr. Michael Malone, VP Finance and CFO, will provide a brief review of the Company's past performance as well as future growth prospects.

The presentation will be available as a live audio broadcast and can be accessed from Polaris' Web site at www.polarisindustries.com by clicking on the "Investor Relations" link on the bottom navigation bar of the home page and then selecting "Banc of America Conference" webcast link. The replay may also be accessed directly at the same link.

The replay of the presentation will be available March 31 through April 16, 2004.

About Polaris

Information about the complete line of Polaris products is available from authorized Polaris dealers or from the Polaris homepage at www.polarisindustries.com.

With annual 2003 sales of $1.6 billion, Polaris designs, engineers, manufactures and markets snowmobiles, all-terrain vehicles (ATVs), personal watercraft, Victory motorcycles and the Polaris RANGER for recreational and utility use. The Polaris Professional Series, a line of heavy duty Workmobiles(TM) targeted at lawn and landscape companies, equipment rental companies and construction operations, marks Polaris' expansion into the commercial equipment marketplace.

Polaris is the recognized leader in the snowmobile industry; one of the largest manufacturers of ATVs in the world; and a leading manufacturer of personal watercraft. Victory motorcycles, established in 1998 and representing the first all-new American-made motorcycle from a major company in nearly 60 years, are rapidly making impressive in-roads into the motorcycle cruiser marketplace. Polaris also enhances the riding experience with a complete line of Pure Polaris apparel, accessories and parts, available at Polaris dealerships. Consumers can also purchase apparel and vehicle accessories anytime at www.polarisindustries.com.

Polaris Industries Inc. trades on the New York Stock Exchange and Pacific Stock Exchange under the symbol "PII," and the company is included in the S&P Small-Cap 600 stock price index.