Harris Interactive Automotive & Transportation Research (ATR) Audio Conference Scheduled

ROCHESTER, N.Y., March 22 -- TOPIC:       The Conversion to Internet-Based Automotive Consumer Market
                Research-presentation and Q&A. Harris Interactive industry
                experts will discuss latest research innovations and discuss
                how vehicle manufacturers and suppliers are converting
                telephone- and mail-based surveys to the Internet.

   WHEN:        Wednesday, March 31, 2004, 1:30 to 2:30 PM, EST

   PRESENTERS:  Renee Smith, Senior Research Scientist, Director,
                 Harris Interactive
                Scott D. Upham, Senior Vice President, Harris Interactive
                 Automotive & Transportation Research Group

   WHO SHOULD
    ATTEND:     *  OEM/Vehicle Manufacturers
                *  Tier 1-2-3 Automotive Suppliers
                *  Automotive Advertising Agencies
                *  Anyone who wants to know answers to the following:
                *  How do Internet research methodologies match up with
                    phone & mail research?
                *  What are the issues facing clients regarding the new Do-
                    Not-Call legislation?
                *  How do we convert vehicle-tracking programs to
                    Internet methodologies?
                *  How do you reach low-incidence populations on the
                    Internet?
                *  How are online consumer panels used to conduct automotive
                    research?
                *  What are the cost differences among the methodologies?
                *  Get answers to these and other questions during the
                    Harris Interactive ATR Audio Conference.

   TO REGISTER:  Go to
           http://www.harrisinteractive.com/solutions/vert_auto_confcall.asp
                 Space is limited.

Please feel free to ask others to join you on the call and forward this invitation to others whom you feel may be interested.

   Press Contact: Nancy Wong
                  Harris Interactive
                  585-214-7316
                  nwong@harrisinteractive.com

  About Harris Interactive(R)

Harris Interactive (www.harrisinteractive.com) is a worldwide market research and consulting firm best known for The Harris Poll(R), and for pioneering the Internet method to conduct scientifically accurate market research. Headquartered in Rochester, New York, Harris Interactive combines proprietary methodologies and technology with expertise in predictive, custom and strategic research. The Company conducts international research from its U.S. offices and through wholly owned subsidiaries-London-based HI Europe (www.hieurope.com), Paris-based Novatris and Tokyo-based Harris Interactive Japan-as well as through the Harris Interactive Global Network of independent market- and opinion-research firms. EOE M/F/D/V

To become a member of the Harris Poll Online(SM) and be invited to participate in future online surveys, visit www.harrispollonline.com.