Cramer Leverages State-Of-The-Art 3D Videogame Technology to Help Continental's 'Safely There' Campaign Drive Message Home

Integrated Media Productions Company Wins MIMC Award For Outstanding Innovation

NORWOOD, Mass., March 18 -- Continental Teves, a unit of Continental AG and a leading supplier of automotive safety technologies, partnered with Cramer, a leading integrated media productions company, for its U.S. "Safely There" mobile exhibit and marketing campaign -- an initiative to build consumer awareness for electronic stability control. Cramer developed the campaign theme, "Safely There" and produced much of the video and computer graphic elements for the campaign. This comprehensive solution included creative, production, sound design, animation and programming.

Continental's custom designed tractor-trailer is traveling throughout the U.S. to better educate consumers, particularly women, about onboard safety systems available in vehicles. The trailer has interactive educational kiosks with Cramer-created realistic driving simulations. To create a real-world experience, Cramer leveraged the same type of 3D computer graphic technology used in contemporary video games to make the driving simulations as realistic and exciting as possible. The driving simulations also incorporate force feedback to better illustrate to consumers the positive effects of Continental's safety technology. This includes tension and vibration in the steering wheel, as well as the rapid pulsing sensation in the brake pedal felt when anti-lock brakes are working.

"Among all the features touted in the automotive industry, safety is our priority," says Bill Kozyra, president and CEO Continental Teves, Inc. "Cramer leveraged innovative technology to allow consumers to understand and demonstrate electronic stability control."

As a leading integrated media productions company, Cramer not only focuses on the seamless integration of strategy, messaging, media, and resources, but also leverages an insourcing model to produce the initiatives as well. All production for Continental's video and computer graphic initiatives is managed under Cramer's unique insourcing model for talent and technology.

"To have the opportunity to help Continental better educate consumers on ways to make their vehicles safer is wonderful," says Tom Martin, founder and chief executive officer at Cramer. "Moreover, being able to unleash our creative forces and leverage such fantastic technology to help deliver the message makes it even better."

Cramer was selected a winner for their work on Continental's "Safely There" campaign in the category of manufacturing vertical for the 2003 MIMC Awards. The annual MIMC Awards is the largest awards competition in the country that recognizes achievements in the development and implementation of interactive technologies and applications. Winners were announced in 28 categories, including four "Best of" awards, at an awards ceremony attended by nearly 1,000 industry professionals held in October 2003 at the Boston Copley Place Marriott.

Cramer's breadth and depth of clients is extensive and crosses multiple vertical markets. The partial client list include Bayer HealthCare, The Boston Red Sox, Boston Scientific (BSX), Citizens Bank (CTZA), Comcast (CMCSA), CVS Pharmacy (CVS), EMC (EMC), Fidelity Investments, Fleet (FBF), Gillette (G), Harvey Industries, HP (HPQ), Jordan's Furniture, Macromedia (MACR), Motorola (MEU), Novartis (NVSDF), Ocean Spray, PricewaterhouseCoopers, Pfizer Inc. (PFE), Progress Software, and Serono, Inc. (SRA).

For more information on Cramer, go to www.crameronline.com. For additional information on Continental's campaign visit: www.safelythere.com.

About Cramer

Cramer is an integrated media productions company that not only focuses on the seamless integration of strategy, messaging, media and resources, but leverages an "insourcing" model to produce the initiatives as well. Rooted in a solid productions heritage, Cramer is dedicated to delivering high-impact initiatives and results for its clients. With its unique insource model for talent and technology, Cramer offers five businesses in one: events, interactive, video, webcasting and print. The integration of these offerings, coupled with an insource approach to managing projects, ensures that clients' expectations are exceeded while the impact of their marketing dollars is maximized. Cramer's professionals are known for their creativity, integrity, agility and accountability. Cramer clients cross multiple markets and include Bayer, HP/Compaq, Motorola, Citizens Bank, Ocean Spray, PricewaterhouseCoopers, Jordan's Furniture, and CVS Pharmacy. Cramer is privately held and located in its 70,000 square foot state-of-the-art facility outside Boston, MA. For more information, visit www.crameronline.com or call 1-800-439-3375.