SENSE Holdings Acquires Exclusive Sales, Marketing and Purchase Rights for Biometric Patent to Secure Vehicles

Secures Automobiles, Trucking, Marine, and Aviation Vehicles Using Biometrics

FORT LAUDERDALE, Fla., March 18 -- SENSE Holdings, Inc. (BULLETIN BOARD: SEHO) (SENSE), a leading provider of biometrically secured authentication and identification systems, announced today that the company has acquired exclusive sales, marketing, and representation rights to a patent that allows "Keyless" access and operation of a motor vehicle using biometric identification. Sense Holdings has reached an agreement with the inventor to acquire all rights to the patent. This patent is especially valuable in the biometric keyless entry and security market. The biometric patent granted is used for an individual to access their vehicle and verify the identity of the driver before the vehicle is deemed operable by the vehicles on-board computer system. The patent also allows for the control of critical operation of the vehicle, such as ignition and transmission. The patented technology supports all vehicles such as autos, boats, planes, trucks, buses, etc.

The size and scope of the potential market is massive. In the U.S. alone last year, (2003) new car sales were just over 16 million. Sales in 2003 were down slightly from the previous year and the "Big 3" all lost market share. In contrast to the "Big 3," the luxury car market has continued to grow, and it seems that companies that offer greater comfort and convenience have flourished. In the U.S. alone, total vehicle theft was 8.2 billion dollars in 2003.

"This patented technology not only will significantly reduce automotive theft, but also allows the registered user the freedom to operate the vehicle without a key," stated Dore Perler, Chief Executive of SENSE Holdings, Inc.

"We at SENSE believe that a serious look at the recent trends in the automotive industry indicate that the luxury car manufacturers are moving towards some sort of keyless systems. Lexus, BMW and Mercedes are now offering the consumer a way to access and drive their vehicles without the use of a key; however, the user still must carry some form of a 'Keyfob,'" stated Andrew Goldrich, VP of Sales of Marketing for SENSE Holdings, Inc. "This 'Keyfob' still must be used when accessing and starting the vehicle. It is important to note that Lexus charges $1,000.00 for their 'Keyfob' and Mercedes charges $1,040," stated Mr. Goldrich.

SENSE believes that this invention will significantly reduce the losses incurred by insurance companies due to auto theft and has a true return on investment component. SENSE Holdings plans to market this technology for license in the automotive, marine, aviation, and transportation industries, as well as to the major insurance companies throughout the world. SENSE Holdings also plans to market the technology to the Dept of Homeland Security for access and operation for military and public sector transportation.

About SENSE Holdings, inc.

SENSE Holdings, Inc. (www.senseme.com), is comprised of two wholly owned subsidiaries, SENSE Technologies, Inc., a leading manufacturer of biometrically secured authentication and identification systems, and MSTI, Inc., a leading micro-sensor explosives detection research and development organization. MSTI holds patents and intellectual property that enable explosives detection, authentication, and identification. SENSE Holdings, Inc. integrates advanced biometric and microelectromechanical sensor (MEMS) technology into mechanical and electronic control devices that improve and secure many business processes.

For more information contact SENSE Holdings, Inc., 4503 NW 103 Ave. (Suite 200) Sunrise, Florida 33351; Telephone: 1-877-SENSEME (736-7363) and 1-954-726-1422; E-Mail: dore@senseme.com; Web: www.senseme.com.

Safe Harbor Statement

Statements contained herein, other than historical data, may constitute forward-looking statements. When used in this document, the words "estimate," "project," "intends," "expects," "believes" and similar expressions are intended to identify forward-looking statements regarding events and financial trends which may affect the Company's future operating results and financial position. Such statements are not guarantees of future performance and are subject to risks and uncertainties that could cause the Company's actual results and financial position to differ materially from those included within the forward-looking statements. These risks and uncertainties include, but are not limited to, the Company's ability to generate meaningful revenues and achieve profitable operations; its ability to obtain necessary capital; whether biometric fingerprint technology is accepted in the marketplace; whether the Company is able to develop and successfully market products incorporating MEMS technology; whether it can compete in a challenging marketplace; and whether the Company can successfully integrate its technology with other technologies to create commercially viable products. Additional risks and uncertainties are set forth in the Company's SEC filings including its Annual Report on Form 10-KSB and registration statements filed under the Securities Act of 1933, as amended.