Simple Green Introduces Heavy-Duty Towel; New Heavy Duty Towel Offers Non-Toxic, All-Purpose Cleaning In Dual-Sided Towel

HUNTINGTON HARBOUR, Calif.--March 17, 2004--Simple Green(R) has added new Heavy-Duty Towels to its line of environmentally safer, non-toxic cleaning products. The pre-moistened, non-toxic Heavy-Duty Towels are quick, easy and effective. With Dual-Sided Action, the towel can be used to scrub with one side and wipe with the other. Simple Green Heavy-Duty Towels come with the safety and effectiveness of all the Simple Green products.

"Simple Green products provide a safer cleaning alternative," said President and Founder Bruce FaBrizio, "and now customers have that power in a versatile, sturdy towel." Simple Green Heavy Duty Towels do not contain bleach or other hazardous chemicals that can be found in toxic cleaners. Many of the toxic chemicals in cleaning products can cause cancer, nerve damage, allergies and birth defects. These chemicals are absorbed through the skin or inhaled. "With non-toxic Simple Green Heavy-Duty Towels, the customer does not have to worry about their health while cleaning," FaBrizio added.

Preliminary testing of the product has revealed just how much the marketplace needed a non-toxic towel product. Service crew, contractors, landscapers, painters, builders, mechanics and various other types of workers require effective and easy cleaning solutions. With Simple Green Heavy-Duty Towels, these workers do not have to jeopardize their health while on the job. In the home, customers will have the peace of mind knowing a very effective cleaning product is also safe around children and pets.

Simple Green's Heavy-Duty Towels safely clean wet latex and acrylic paint spills, oil, grease, dirt, tar, carbon, crayon, food, fats, soot, grime, most inks and more from various surfaces including metals, finished wood, laminates, fiberglass, porcelain, ceramics, concrete, terrazzo, carpets, skin, vinyl, upholstery and plastics.

Simple Green Heavy-Duty Towels are currently available in a 50 ct. canister and can be purchased at Do-It-Yourself centers, wholesale and club stores and hardware retailers nationwide.

Company Background

Sunshine Makers Inc., founded in 1975, manufactures and markets the Simple Green line of non-toxic, biodegradable household cleaning products domestically and internationally. Simple Green All-Purpose Cleaner was originally developed as a safer alternative to the toxic cleaners designed to remove tannic acid, a by-product of coffee roasting, from roasting machinery. Simple Green's safety and environmental claims are backed by over $3 million worth of independent laboratory testing.

Since its inception, Sunshine Makers Inc. has pledged to develop products for consumers that are safer, effective and economical. These principles are a reflection of its corporate mission, "We, the Sunshine Makers, as a socially responsible company, are committed to being worldwide market leaders providing quality, environmentally safe, cleaning products."