Best Western Announces Three Ways for Customers to Win
Win with BestRates(R), Speed Rewards(TM) and a special NASCAR(R) promotion
PHOENIX, March 17 -- Best Western International, THE WORLD'S LARGEST HOTEL CHAIN(R) is offering three ways to win with BestRates(R), Speed Rewards(TM) and a free trip to a NASCAR(R) Nextel Cup race.
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BestRates offers savings up to 50 percent off regular rates at select destinations throughout the United States, Canada and the Caribbean between now and April 30, 2004. Rates start as low as: $54 in Phoenix; $75 in San Francisco; $81 in Miami, and $89 in Toronto. Guests need to request BestRates when making a reservation.
Travelers can compliment their BestRates stay by enrolling in SpeedRewards, Best Western's new loyalty program designed specifically for race fans. Members earn one point for every lodging dollar spent at a Best Western. Points can be redeemed for free hotel stays, merchandise certificates, restaurant rewards and special NASCAR-themed merchandise.
Customers who sign up for Speed Rewards on-line before April 30 will be automatically entered to win two tickets to any NASCAR NEXTEL Cup race, roundtrip air transportation to the race, Best Western accommodations and a die cast car autographed by Michael Waltrip. As an added bonus, each time a Speed Rewards member stays at Best Western through April 30, 2004 using BestRates, they will receive an additional entry in the NASCAR NEXTEL Cup sweepstakes.
"We are excited to offer travelers a chance to cash in and win," explains Karmela Gaffney, regional director of Field Marketing for Best Western International. "Best Western has three programs that make every guest a winner. For more information visit BestWestern.com/win to see how BestRates, Speed Rewards and The Official Hotel of NASCAR can make traveling this spring a winning experience."
To reserve a room with BestRates, customers can book online at bestwestern.com, call (800) - WESTERN or contact a travel agent. The BestRates program must be requested to receive the rate. These rates are subject to availability at participating Best Western hotels. Consumers can visit www.BestWestern.com/win for complete details on the three promotions.
Best Western International is THE WORLD'S LARGEST HOTEL CHAIN(R) with more than 4,100 hotels in 83 countries and territories. Best Western is a membership association of independently owned and operated hotels that provides marketing, reservations and operational support to its members.
For further information please contact David Trumble, Director, External Communications, +1-602-957-5753, david.trumble@bestwestern.com, or Paige Donnelly, Media Relations Specialist, +1-602-957-5752, paige.donnelly@bestwestern.com, both of Best Western International.
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