ARKONA Announces Integration with Suzuki

SALT LAKE CITY--March 16, 2004--ARKONA Inc. (ARKN), the emerging company of choice in dealer management solutions for new and independent automobile dealerships, announces complete integration for dealership to factory communications with American Suzuki Motor Corp. Suzuki, with over 500 dealers in the United States, and ARKONA have partnered on this integration to ensure that data is accurately transferred to and from Suzuki's corporate systems.

The ARKONA solution for Suzuki is designed with efficiency in mind so that data is only entered once from any data entry screen and is shared throughout all applications. This new integration provides existing dealers with a more robust and cost-effective alternative to managing and exchanging information with Suzuki's corporate offices.

"Thanks to ARKONA's implementation of Suzuki's data transfer specifications, our dealerships now have access to a much simpler method for parts ordering/parts return and financial statement submission. Our personnel will be pleased that they no longer need to double enter data on a daily or monthly basis," stated Frank Smith, general manager, Smith Autoplex, American Fork, Utah. "ARKONA's integration with Suzuki will definitely lead to greater productivity and happier employees."

Suzuki dealers will immediately have the following capabilities with their ARKONA dealer management system:

-- Financial Statement Reporting - Seamless submission of monthly and annual financial statements

-- Parts Orders - On demand transfer of stock orders and supplemental orders

-- Parts Return - On demand download of parts returns

"We are supportive of Suzuki's planned growth in the marketplace to triple sales and add 100 new retail points over the next five years," said Richard Holland, president, ARKONA. "Because of our integration with Suzuki, ARKONA immediately becomes an easy choice and a more comprehensive solution for existing and future Suzuki dealers."

About ARKONA Inc.

Founded in 1996, ARKONA is a public company and a leader in automotive management solutions. ARKONA's Dealer Management System also leads the market in technologically superior e-business solutions for automotive dealers that fully integrate back office systems with a retail Web presence. In this market ARKONA is the premier Application Service Provider (ASP). For more information visit the ARKONA Web site at www.arkona.com.

This release may contain forward-looking statements as well as historical information. Forward-looking statements, which are included in accordance with the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995, may involve known or unknown risks, uncertainties and other factors that may cause the company's actual results and performance in future periods to be materially different from any future results or performance suggested by the forward-looking statements in this release. Such forward-looking statements speak only as of the date of this release. The company expressly disclaims any obligation to update or revise any forward-looking statements found herein to reflect any changes in company expectations or results or any change in events.