Save the World Air, Inc. Designates SS Sales and Marketing as Principal Marketing Firm for Emissions Control Technologies

SAN DIEGO--March 15, 2004--Mr. Edward Masry, Chairman and Chief Executive Officer of Save The World Air, Inc. (Pink Sheets: ZERO) today announced that the company has reached an agreement with SS Sales and Marketing and has selected this firm to serve as SWA's principal marketing and manufacturers representative for SWA's emissions control technologies and devices within the western United States and western Canada. Through this agreement SS Sales and Marketing is expected to provide SWA with brand building, product positioning, market place development, advertising direction, as well as sales and marketing representation.

SS Sales and Marketing is owned and operated by a group of marketing professionals who have been recognized repeatedly by the Specialty Equipment Market Association for their work in the automobile after-market products arena. SS Sales and Marketing was retained by SWA to serve as its principal marketing agent because of its familiarity and expertise within this unique market.

In a statement issued by Mr. Masry regarding this development, he stated: "We are delighted that SS Sales and Marketing has agreed to represent SWA. Our company is presently engaged in several research activities designed to demonstrate and verify the effectiveness of our recently patented emissions reduction technologies, for both carbureted and multiport fuel injection vehicles. We eagerly look forward to having SS Sales and Marketing serve as our designated marketing firm."

With regard to testing, Masry said that: "the Rand Corporation is continuing with the scientific tests of our emission control devices for carbureted engines at the EPA certified ATDS laboratory in Ontario. Additional tests and demonstrations of the multiport fuel injection devices for newer model automobiles, trucks, and SUVs are also planned to commence during the next few weeks."

Save The World Air Inc. was created to develop, manufacture and market devices using proprietary technologies that can be installed on motor vehicles to reduce harmful emissions, improve fuel efficiency and/or improve performance.