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      ASA Late Model Opener Features 32 Car Field and $3,000 Winner's Purse

PENDLETON, Ind. (March 12, 2004) -- Madison International Speedway officials have
announced that NASCAR Craftsman Truck Series Champion Travis Kvapil will compete
in the ASA Late Model Series season opener on Saturday, May 8 in the Blain's Farm &
Fleet/DeWalt/Carhartt 100.

Kvapil became the youngest Late Model champion in the history of Madison Int'l
Speedway during the 1996 season. Last year, the Janesville, Wis., competitor earned
the 2003 Craftsman Truck Series title, producing one victory, 13 top-five finishes and 22
top 10s en route to the crown

Track officials also indicated the event winner's purse has risen to $3,000 for the ASA
Late Model Series opener and the starting lineup has been expanded to 32 cars.

"The addition of Travis (Kvapil) and Matt (Kenseth) along with the historic debut of the
ASA Late Model Series at Madison guarantees that evening as one to remember," said
Joe Balash, ASA vice-president, race operations. "Increasing the winner's purse is
absolutely appropriate for an event of this stature."

It was previously announced the defending Nextel Cup Series titlist Matt Kenseth would
make his ASA Late Model Series debut. Kenseth made 16 starts in the ASA National
Tour, recording a best finish of second at the 1997 season-opening race at Southern
National Speedway. Kenseth also earned the 1994 Madison International Speedway
track championship.

"It's a great opportunity to bring back two former Madison track champions that have
gone on to success at the highest levels of stock car racing," said Roy Kenseth. "The
ASA Late Model Series will receive significant exposure with Matt (Kenseth) and Travis
(Kvapil) returning. It's going to be a highlight of the season."

Labeled as the fastest half-mile oval in Wisconsin, Madison International Speedway is
one of the premier short tracks in the Badger State with a full array of suites in turn 1
and seating capacity for more than 10,000. ASA National Tour car owner and Chicago-
businessman Terry Kunes purchased the track in November of 2002. Kunes appointed
Roy Kenseth, father of NASCAR Nextel Cup Champion Matt Kenseth, to promote and
manage Madison.

The American Speed Association is based in Pendleton, Ind., and has offered stock car
racing programs since 1968, including the ASA National Tour, ASA Late Model Series
and ASA Member Track programs. For additional information, visit

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