Lexus Partners With The New Yorker Magazine
The Companies Bring Luxurious Cinematic Evenings to Five U.S. Cities
TORRANCE, Calif., March 10 -- Lexus, the No. 1-selling luxury automotive manufacturer and The New Yorker magazine team up in a partnership to bring five cinematic events to five major cities across the U.S. Beginning in March 2004, invited guests in New York City, Los Angeles, Chicago, Miami and Boston will enjoy an exclusive evening of cocktails, hors d'oeuvres and an advance screening of a film feature -- courtesy of Lexus and The New Yorker.
"Lexus is excited to be partnering with a brand like The New Yorker," says Mike Wells, vice president of marketing for Lexus. "This event allows us to offer New Yorker subscribers an entertaining evening in a relaxed environment."
In March and April 2004, 200-270 guests in the five major U.S. metropolises will enjoy an exclusive opportunity to see up-and-coming cinematic features while experiencing the latest luxury Lexus has to offer, highlighting the 2004 LS 430. With a cocktail reception before each screening, the ambience will be set for guests to mingle with other guests as well as interact with the luxury of the Lexus brand.
Featured films and locations include:
* Chicago and Los Angeles screening: "Eternal Sunshine of the Spotless
Mind" -- a Focus Features film starring Jim Carrey and Kate Winslet
with Kirsten Dunst, Mark Ruffalo, Tom Wilkinson and Elijah Wood
* New York screening: "Eulogy" -- a Lion's Gate Films ensemble feature
starring Hank Azaria, Jesse Bradford, Zooey Deschanel, Glenne Headly,
Famke Janssen, Piper Laurie, Kelly Preston, Ray Romano, Rip Torn and
Debra Winger
* Miami screening: "Long Life, Happiness and Prosperity" -- a Film
Movement feature starring Sandra Oh
* Boston screening: "Bright Young Things" -- a THINKFilm presentation
starring Dan Aykroyd, Jim Broadbent, Steven Campbell Moore, Emily
Mortimer and Peter O'Toole
About Lexus
Lexus has become synonymous with luxury since its introduction in 1989. By offering some of the finest quality luxury vehicles and providing benchmark customer service, Lexus has become the top-selling luxury nameplate in the United States for four years in a row. Lexus and its 206 dealers have repeatedly achieved high honors for both the products they sell and the customer service they provide as rated by the independent research firm of J.D. Power and Associates.
About The New Yorker Magazine
The New Yorker's blend of news, commentary, fiction, reportage, and cartoons has garnered 36 National Magazine Awards -- more than any other publication. Founded in 1925, The New Yorker has a circulation of 958,179, and at 77.8 percent, the highest renewal rate in the industry. Edited by Pulitzer Prize winner David Remnick, in its 78-year history, the magazine has had only five editors. Its companion website is www.newyorker.com.
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