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Formula BMW USA Announces a 14-Race Schedule


Woodcliff Lake, NJ - March 8, 2004 -- BMW of North America, LLC announced today that it
has reached an agreement with Open Wheel Racing Series, owners of the Champ Car World
Series, to sanction the inaugural Formula BMW USA Championship.

"We believe that Formula BMW USA is an important way for the next generation of Champ
Car  superstars  to  begin  their  open-wheel  racing  careers,"  said  Champ  Car President Dick
Eidswick.    "The  fact  that  these  drivers  and  teams  will  be  competing  at  some  of  our  races
gives them a great opportunity to showcase their talents to those team owners at the next
level.  Sometimes all it takes is for a driver to impress the right person and Formula BMW
USA will give them that chance."

With this agreement, Formula BMW USA's 14-race, seven-weekend championship becomes
the  premier  North  American  open-wheel  foundation  series  with  races  at  the  most  visible
venues  including  the  Canadian  Grand  Prix,  the  United States Grand Prix and four Champ
Car events.

The  season  will  open  only  90  miles  from  BMW  of  North  America's  headquarters  at  Lime
Rock Park, CT on May 31st. Formula BMW USA will then support the only two Formula One
races  in  North  America  at  the  Canadian  Grand  Prix  on  June  13th    and  the  United  States
Grand Prix on June 20th. The final four races of the year will be in support of the Champ Car
World Series at Cleveland on July 3rd, Road America on August 8th  and Denver on August
15th . The series finale will take place at Mazda Raceway Laguna Seca on September 12th .


Each  Formula  BMW  USA  race  weekend  will  include  two  rounds  of  the  Championship.
Separate  qualifying  sessions  will  determine  the  grid  for  each  30-minute  standing-start
contest.

"Formula BMW USA offers the most unique and visible championship to a driver taking their
first steps into the world of professional motorsport," said Alex Schmuck, Formula BMW USA
Motorsport Manager. "Formula BMW USA is a comprehensive series that allows our drivers
to showcase their talent in front of both Formula One and Champ Car audiences.  Our series
is also proud to offer an innovative education and mentoring program."

In addition, BMW will extend $15,000 toward spare parts for each race car.  "We understand
that the economics of racing can be difficult, so we are looking to support race teams and
drivers with this incentive." added Alex Schmuck.
2004  is  the  inaugural  season  of  the  Formula  BMW  USA  Championship.  Talented  drivers
from North, Central and South America will line up in state-of-the-art Formula BMW FB2s to
begin the next step in their racing careers. A step to what could eventually be a seat at the
pinnacle of motorsport - the Formula One World Championship.


Already established in Germany and Asia and recently announced in the UK, Formula BMW
has become a very successful proving ground for the aspiring open-wheel driver.

Exceptional Prize Package
The  Formula  BMW  USA  series  offers  a  scholarship  and  prize  packages  totaling  over
$500,000. Six talented, young drivers were awarded $240,000 in scholarships, $40,000 per
driver,   last   month.      Additionally,   total   available   prize   monies   top   $260,000   for   the
Championship.

Series championship prize monies total $81,000 with $20,000 going to the inaugural Formula
BMW  USA  champion.  Runner-up  prizes  are;  2nd-$15,000,  3rd-$12,000,  4th-$10,000,  5th-
$8,000, 6th-$6,000, 7th-$4,000, 8th-$3,000, 9th-$2,000 and 10th-$1,000.

A  $50,000  scholarship  will  also  be  awarded  to  the  2004  Formula  BMW  USA  Series
Champion that can be applied to a year of participation in the 2005 Formula BMW Germany
Championship.  At  each  event,  $5500  in  per-race  prize  money  will  be  awarded  as  follows:
1st- $1000, 2nd-$900, 3rd-$800, 4th-$700, 5th-$600, 6th-$500, 7th-$400, 8th-$300, 9th-$200
and 10th-$100.

A separate Rookie Cup for those in their first year of racing will be a "championship within a
championship" and will be based on the same scoring system. Rookie Cup monies will be in
addition  to  the  regular  championship  winnings  and  total  $24,000.  The  inaugural  Formula
BMW USA Rookie Cup winner will receive $8,000, 2nd-$6,000, 3rd-$4,000, 4th-$3,000, 5th-
$2,000  and  6th-$1,000.  In  addition,  $2100  in  per-race  Rookie  Cup  prize  money  will  be
awarded as follows: 1st-$600, 2nd-$500, 3rd-$400, 4th-$300, 5th-$200 and 6th-$100.

The Formula BMW FB2 Race Car
A  140-horsepower,  four-cylinder  BMW  engine  powers the Formula BMW FB2 and propels
the  1001-pound  car  to  speeds  approaching  140  miles  per  hour.  A  sequential  six-speed
gearbox feeds the power to Michelin racing slick tires. Adjustable front and rear wings and
suspension  allow  the  FB2  a  large  set-up  range  and  an  F1-style  steering  wheel  houses  a
comprehensive  electronic  display.  LED  lights  signal  optimum  shift  timing  and  the  display
shows a range on information including engine parameters, current gear selection and last or
best lap time. A multi-channel data acquisition system stores data for team use after each
session.

The Formula BMW FB2 sets new standards for safety in the category of racing. In addition to
a carbon-fiber chassis meeting the FIA safety requirements of more powerful Formula 3 cars
the driver sits in a BMW-developed Formula BMW Rescue Seat. In the event that it would
become necessary to extricate the driver from the car the seat and driver can be removed
from  the  car  as  one  unit  lessening  the  chances  for  additional  injury.  The  seat  and  head
surround have been designed to allow ample room for the wearing of a HANS device, which
is mandatory in the Formula BMW USA Championship.

Education & Coaching Program
As part of the Formula BMW USA program, drivers will participate in an educational training
program. This program will provide young drivers with skills that they will need long term in
the world of motorsports. BMW will organize seminars throughout the season, conducted by
experienced individuals to review important subjects such as, fitness training and nutrition,
vehicle  dynamics  and  chassis  set-up,  driving  technique,  public  relations,  media  training,
sponsorship research and sports management.


2004 Formula BMW USA Schedule

Licensing school        Valencia, Spain                 March 30-31
Official Test           Sebring Test Circuit            April 12-13
Official Test           Putnam Park                     April 22
Official test           Mid-Ohio                        May 12-13
Race 1,2                Lime Rock Park                  May   28-31
Race 3,4                Canadian Grand Prix             June  11-13
Race 5,6                United States Grand Prix        June  18-20
Race 7, 8               Cleveland                       July    01-03
Race 9,10               Road America                    Aug.   06-08
Race 11,12              Denver                          Aug.   13-15
Race 13,14              Laguna Seca                     Sept. 10-12

BMW Group In America

BMW  of  North  America,  LLC has been present in the United States since 1975.  ROLLS-
ROYCE Motor Cars NA, LLC began distributing vehicles in 2003.  The BMW Group in the
United States has grown to include marketing, sales, and financial service organizations for
the   BMW   brand,   the   MINI   brand,   and   the   ROLLS-ROYCE   brand   of   Motor   Cars;
DesignworksUSA, an industrial design firm in California; a technology office in Silicon Valley
and  various  other  operations  throughout  the    country.    BMW  Manufacturing  Co.,  LLC  in
South Carolina is part of BMW Group's global  manufacturing network and is the exclusive
manufacturing  plant  for  all  Z4  roadster  and  X5  Sports  Activity  Vehicles.  The  BMW  Group
sales organization is represented in the U.S. through networks of 340 BMW passenger car
centers, 327 BMW Sports Activity Vehicle centers, 148 BMW motorcycle retailers, 73 MINI
passenger  car  dealers,  and  25  ROLLS-ROYCE  Motor  Car  dealers.    BMW  (US)  Holding
Corp., the BMW Group's sales headquarters for North, Central and South America, is located
in Woodcliff Lake, New Jersey.


Information about BMW Group products is available to consumers via the Internet at:
www.bmwusa.com
www.bmwmotorradusa.com
www.miniusa.com
www.rolls-roycemotorcars.com