Hanley Wood Rolls Out Its First-Ever American Dream Tour

MINNEAPOLIS--March 8, 2004--

Leading Business-to-Business Media Company Delivers the Ultimate Trade Show on Wheels Direct to Building Industry Pros

Twenty-seven thousand pounds of traveling innovation is rolling into 20 cities throughout the U.S. as Hanley Wood launches its first-ever American Dream Tour (ADT). The ADT, a trade show on wheels, brings innovative building products and ideas direct to the nation's top construction professionals. The tour debuted March 2 in Portland, Oregon, and makes its way across the country, concluding in late July.

Four Dodge Ram heavy-duty trucks pulling four Featherlite trailers will deliver the industry-first trade show to each host city. Once on site, the trucks and trailers expand into a 4,483 sq. ft., awning-covered exhibit area showcasing featured products from 20 of the nation's leading building product manufacturers and sponsors.

Cross-industry regional mobile marketing events such as the American Dream Tour are new to the homebuilding and construction industry. Hanley Wood, the premier business-to-business media company serving North America's residential and construction industries, is presenting the concept through the combined efforts of top building industry sponsors and 20 regional home building associations.

The ultimate B2B delivery channel

According to Hanley Wood President Frank Anton, the American Dream Tour takes advantage of Hanley Wood's unique combination of media to reach the nation's building professionals. "Given that we produce our industry's premier business-to-business magazines, online services and in-person events, Hanley Wood can bring together the marketers and the audiences necessary to make a breakthrough event like this one come to life."

Taking the building business to the next level

American Dream Tour attendees will have the opportunity to discover leading-edge processes and products that can take their building businesses to the next level. The up-close, hands-on venue will allow construction professionals to test new products, visit with top manufacturers and expand their industry knowledge without having to leave their hometown. They also will be able to connect with other local building professionals, participate in product demonstrations, register for product giveaways, and enter a sweepstakes drawing for a new truck.

In addition to experiencing the traveling exhibit, attendees can access American Dream Tour product information through www.americandreamtour.com, and via Hanley Wood building industry publications and online properties.

"Building-product marketers want new ways to reach and build affinity with their buying and specifying customers," Anton says. "This tour, the industry's first truly mobile product expo, is just the latest example of how Hanley Wood is responding to our customers' needs for breakthrough solutions."

Sponsors and tour schedule

The American Dream Tour is presented by 22 building industry sponsors including platinum sponsors Andersen, Louisiana Pacific, Therma-Tru Doors, Georgia-Pacific, and MI Home Products, and gold sponsors Moen, Senco, Johns Manville and Hanson.

Scheduled dates and host cities include:

March 2     Portland, Ore.
March 4     Seattle, Wash.
March 12    Los Angeles, Calif.
March 18    Colorado Springs, Colo.
March 24    Phoenix, Ariz.
March 30    Sacramento, Calif.
April 8     San Antonio, Texas
April 15    Minneapolis, Minn.
April 27    Jacksonville, Fla.
May 4       Tampa, Fla.
May 12      Indianapolis, Ind.
May 18      Chicago, Ill.
May 31      Raleigh, N.C.
June 7      Memphis, Tenn.
June 14     Charlotte/Gastonia, N.C.
June 28     Washington, D.C.
July 1      Philadelphia, Pa.
July 7      St. Louis, Mo.
July 14     Boston, Mass.
July 21     Atlanta, Ga.

About Hanley Wood

Hanley Wood, LLC is the premier business-to-business media network serving North America's residential and commercial construction industries. Through four integrated operating divisions, Hanley Wood provides industry-leading advertising, marketing and news/information services and solutions, including award-winning magazines; trade shows and events; marketing communications and brand-activation services; e-media sites and publications; and home plans publishing, distribution and retailing.

Founded in 1976, Hanley Wood is a $180 million company owned by VS&A Communications Partners III, LP, the private-equity affiliate of media industry merchant bank Veronis Suhler Stevenson.