Travel the United Kingdom in Style With Alamo Rent A Car

New Prestige Promotion Offers Luxury Vehicles to U.S. Travelers to London

FT. LAUDERDALE, Fla., March 8 -- For the first time, Alamo Rent A Car is making some of the world's most spectacular cars available to U.S. travelers who rent a car at the company's Heathrow Airport facility. Alamo's Prestige Promotion will allow U.S. travelers to choose from among the most popular luxury vehicles on the market, including the Mercedes S350, the Jaguar S-Type , the Jaguar XJ8, and even prestige in a small car, the fun new Mini Cooper S. The Prestige Promotion is effective immediately and runs through May 31, 2004.

"U.S. travelers can now travel the roads of the United Kingdom in style," said Nick Harwood, Vice President of International Sales and Marketing. "The Prestige Promotion lets the U.S. traveler experience some of world's most popular luxury vehicles."

Reservations can be made online at www.alamo.com, on the site's Hot Deals section, or by calling Alamo's toll free number: 1-800-522-9696. For reservations, customers must request rate code 8K. The Prestige Offer is valid to U.S. travelers picking up and dropping off their vehicle at London's Heathrow Airport. Rentals must be completed by May 31, 2004.

Alamo Rent A Car is the leading car rental brand for leisure renters with more than 1,200 locations in the United States, Canada, Mexico, Europe, the Caribbean, Latin America, the Pacific Rim, Africa and the Middle East.