Buck Baker Partners with XTREMEX3 to Deliver Exciting Stock Car Product That Records and Plays Back Customer Racing Experiences

CHARLOTTE, N.C., March 8 -- The Buck Baker Racing School announced today that it will offer the XTREMEX3 tri-media stock car application for the 2004 racing season.

XTREMEX3 is an in-vehicle solution that enables Buck Baker Racing School to record, store and play back all dimensions -- multiple digital video views, crystal clear audio, and vehicle telemetry data -- of their students' extreme racing experiences.

"We're excited about continuing to offer XTREMEX3 as part of our portfolio of offerings for consumers and corporate customers," said Susan Baker, President of the Buck Baker Racing School. "The XTREMEX3 solution is an outstanding way for students to enjoy their 'day at the track' over and over again. For corporate customers, the XTREMEX3 disk is branded with customer logos and marketing collateral so that students will always remember who made their exciting day happen."

"We're pleased to be working again in 2004 with The Buck Baker Racing School, the industry's pioneer racing school," said Phil Sweatman, President and CEO of XTREMEX3. "XTREMEX3 is a powerful part of the Buck Baker Racing School's student experience. We have demonstrated that the XTREMEX3 solution helps to attract and retain customers by adding to the thrill of the customer experience."

The XTREMEX3 solution delivers the following benefits to consumers and corporate customers of The Buck Baker Racing School:

  * Bundles Unique Combination of Integrated Video, Audio and Data
    XTREMEX3 provides a digital instant replay of each customer's racing
    school experience -- an interactive program that delivers a "tri-media"
    experience, including multiple digital video views, audio and graphical
    variables for speed, RPM and track position.

  * Offers Analysis of Racing School Performances
    For repeat customers, racing professionals and diehards, XTREMEX3 offers
    excellent analytical tools that help students evaluate techniques, how
    well they "held the line," how well they shifted up and down, how well
    they "lifted," and how well they mastered a difficult maneuver.

  * Gives Students the Power to "Show Off" for Family and Friends
    Most students tell us that they not only want to re-live their racing
    school experiences, but that they also want to "show off" for friends,
    family and co-workers.  XTREMEX3 is a great way for students to share
    the fun of their Buck Baker Racing School experiences!

  * Provides Powerful, Branded Interactive Memento for Corporate Events
    Whether objectives are to strengthen loyalty, build teams, or enhance
    employee productivity, with branded corporate marketing and logos
    embedded in the CD, XTREMEX3 ensures that employees experience an
    exciting and fun corporate event with the Buck Baker Racing School again
    and again!

  About The Buck Baker Racing School

Founded 24 years ago by NASCAR legend Buck Baker, the Buck Baker Racing School was the country's first racing school. After an illustrious career that spanned four decades and which garnered Buck the honor of being selected as one of NASCAR's 50 greatest drivers, Buck recognized the need for a racing school to teach "up and coming" drivers the techniques needed to compete. Buck started the school and developed a curriculum which has led to the successful training and accomplishments of some of NASCAR's finest champions including 4- time Winston Cup Champion Jeff Gordon, 2002 Winston Cup Champion Tony Stewart and 2002 Winston Cup Rookie of the Year, Ryan Newman. For more information on the Buck Baker Racing School, visit www.buckbaker.com.

About XTREMEX3

XTREMEX3 is the leading provider of turnkey tri-media applications for racing and driving schools. XTREMEX3 helps customers and partners build revenues around a cutting-edge tri-media in-vehicle application. The XTREMEX3 solution records, stores and plays back all dimensions -- multiple digital video views, crystal clear audio, and vehicle instrumentation data -- of extreme motorsports experiences. For more information on XTREMEX3, visit www.xtremex3.com.