American Suzuki's Automobile Sales Leap 20 Percent in February
New Models Help Corporation Notch Second Month of Big Sales
BREA, Calif., March 2 -- Despite cold temperatures outside, American Suzuki's sales remained hot for the second month, notching a 20 percent leap in February sales compared to the same month last year, selling a total of 5,241 vehicles. Calendar year sales totaled 10,340 vehicles, a 37 percent increase over its 2003 sales.
"We are off to a great start this year and we will move forward with this same momentum," explained Koichi Suzuki, president of American Suzuki's Automotive Operations. "Suzuki's increasing success is the result of our 357 initiatives that included an expanded product line, increased advertising and promotions, a renewed commitment to customer service and satisfaction, and dealer development programs that included the Suzuki Square retail image program."
Appearing in U.S. showrooms late last year, the Suzuki Verona and Forenza combine Italian styling with the power, performance, passenger room and standard features usually associated with considerably higher-priced models. The two new vehicles will be closely followed by the launch of seven additional models by 2007, including the Suzuki Reno, a five-door crossover vehicle slated to go on sale later this year.
About American Suzuki
The Automotive Operations of American Suzuki Motor Corporation, Brea, Calif., was founded in 1985 by Suzuki Motor Corporation. ASMC markets automobiles in the United States through a network of more than 490 automotive dealerships in 49 states. ASMC's parent company, Suzuki Motor Corporation (SMC), based in Hamamatsu, Japan, is a diversified worldwide automobile manufacturer. Founded in 1909 and incorporated in 1920, it has 141 distributors in 127 countries.
AMERICAN SUZUKI MOTOR CORPORATION MONTH-END REPORTING February CYTD 2004 2003 DSR % 2004 2003 DSR % Change Change VITARA: 336 325 3% 698 563 21% GRAND VITARA: 339 882 -62% 667 1,272 -49% XL-7: 1,202 1,263 -5% 3,205 2,302 36% AERIO: 1,189 1,890 -37% 1,895 3,222 -42% FORENZA 1,393 0 NA 2,330 0 NA VERONA 782 0 NA 1,545 0 NA OTHERS 0 0 NA 0 0 NA TOTAL: 5,241 4,362 20% 10,340 7,380 37% TRUCK DOMESTIC TRUCK: 336 325 3% 698 564 21% IMPORT TRUCK: 1,541 2,145 -28% 3,872 3,574 6% TOTAL TRUCK: 1,877 2,470 -24% 4,570 4,138 8% CAR DOMESTIC CAR: 0 0 NA 0 0 NA IMPORT CAR: 3,364 1,892 78% 5,770 3,242 74% TOTAL CAR: 3,364 1,892 78% 5,770 3,242 74% TOTAL DOMESTIC: 336 325 3% 698 564 21% TOTAL IMPORT: 4,905 4,037 22% 9,642 6,816 39% GRAND TOTAL 5,241 4,362 20% 10,340 7,380 37% Selling Days: 24 24 50 49