ChevronTexaco Celebrates 100th Anniversary of Havoline Brand

SAN RAMON, Calif., March 2 -- ChevronTexaco Global Lubricants, a leading provider of lubricants, coolants, and fuel additives, is launching a year-long program to celebrate the 100th anniversary of the Havoline brand. To celebrate the rich heritage of one of the most recognized automotive brands globally, ChevronTexaco is investing in numerous marketing programs and consumer promotions to drive the Havoline name in 2004, including sponsorship of the United States Olympic Team competing in the 2004 Athens Summer Olympic Games, retro product packaging, and a sweepstakes with a grand prize of one million dollars.

"We're building upon the strong market loyalty for Havoline with new marketing programs and products that will drive the brand into its second century as a trusted name for motorists worldwide," said Mark Nelson, president, ChevronTexaco Global Lubricants. "With Havoline's technological achievements, racing heritage, and community involvement, there is much to celebrate in the brand's heritage and future."

"As one of the most valued brands in the industry, Havoline is key to our position as a premier provider of lubricant solutions," said Craig Duncan, vice president, ChevronTexaco Global Lubricants, North America. "We are celebrating Havoline's heritage of performance with promotions and programs that will benefit both consumers and our partners in the lubricants industry."

Driving the Brand in 2004

For Havoline's 100th anniversary, ChevronTexaco is investing in numerous marketing programs and activities to celebrate and promote the brand, including:

  -- Global advertising and promotion campaign, Havoline 100 logo
  -- Sponsorship of the United States Olympic Team competing in the 2004
     Athens Summer Olympic Games
  -- Havoline $1 Million Birthday Bash Sweepstakes promotion
  -- Retro packaging for Havoline motor oil products
  -- Havoline 100 Design Your #42 Dream Car Paint Scheme consumer contest
  -- Havoline 100th Limited Edition merchandise
  -- A new multi-year contract with Mario Andretti as spokesperson for
     Havoline
  -- Launch of www.havoline100years.com

In addition, ChevronTexaco is further increasing the availability and market presence of Havoline products by expanding the network of Texaco XpressLube locations across the U.S., which provides oil-change and other services with Havoline branded products. ChevronTexaco recently expanded the Havoline oil product line with Havoline High Mileage Protection, which is specially formulated for high mileage passenger cars.

Ongoing Commitment to the Havoline Brand

The new marketing programs for Havoline 100 are in addition to the extensive list of marketing and promotional vehicles dedicated to the Havoline brand:

  -- Sponsorship of Chip Ganassi racing with Felix Sabates & the #42
     Havoline Dodge in NASCAR racing with Rookie of the Year driver Jamie
     McMurray
  -- Sponsorship of Grand Prix and rally racing in Europe, the Middle East,
     Africa, and Asia
  -- Support of athletic sports leagues and events nationally and
     internationally
  -- Sponsorship contract renewal with the Goodguys Rod & Custom
     Association, which is the largest car enthusiast member organization in
     North America
  -- The exclusive lubricants, coolants, and fuel additive sponsor of Hot
     August Nights, one of the largest annual events for automotive
     enthusiasts in the U.S.
  -- Global print and broadcast advertising campaign

  About Havoline

Through its long-term sponsorship of motor sports, Texaco/Havoline Racing has conducted product testing in the most demanding of laboratories -- high- speed automobiles performing on the tracks and roads of the international racing circuit. Such commitment helps maintain the excellence of Texaco/Havoline's products and builds customer loyalty among the millions of racing fans in the United States and around the world. 2004 marks Texaco/Havoline's 17th consecutive year as a team sponsor in NASCAR's (National Association of Stock Car Auto Racing) Cup Series. Havoline's product line includes automotive motor oils, transmission fluids, coolants, power steering and brake fluids, greases, gear oils, oil and air filters, and wiper blades. Havoline branded products are currently sold in more than 180 countries around the world, and are widely available in retail outlets and auto service centers across the U.S. Visit www.havoline100years.com for more information.

About ChevronTexaco Global Lubricants

ChevronTexaco Global Lubricants (CTGL) is a leader in providing lubrication products and solutions to retail consumers, and commercial and industrial customers. Headquartered in San Ramon, Calif., CTGL is ranked among the top three global marketers of lubricants. With its many affiliates worldwide, CTGL is active in more than 180 countries through 4,000 employees. Its worldwide presence enables the company to be a local provider of superior service with global resources. CTGL is a division of a wholly owned subsidiary of ChevronTexaco Corp.

CTGL markets a full line of lubrication and coolant products under the Chevron, Texaco and Caltex brand names. Select brands include Havoline(R), Delo(R), Ursa(R), Revtex(R) and Texaco Xpress Lube(R). The company has patented technology in advanced lubricants products, new generation Base Oil Technology, as well as in more diverse areas such as coolants and crop protection. For more information, www.chevrontexacolubricants.com