BMW Group Sales Up 2.3 Percent for Strongest February Ever
BMW Brand Sales up 2 Percent; MINI Brand Sales up 4.5 Percent
WOODCLIFF LAKE, N.J., March 2 -- The BMW Group (BMW and MINI brands combined) reported its best February ever, with sales of 19,561, an increase of 2.3 percent over the 19,127 reported in the same month last year. Year-to-date sales for the Group were down slightly (8.4 percent) with 35,696 vehicles reported compared to 38,950 for the first two months of 2003.
BMW Brand Reports Sales
BMW of North America, LLC reported a 2 percent increase in February sales, or 16,903 vehicles compared to 16,583 sold in the same month last year. As new BMW models become more readily available in the marketplace, the decrease in year-to-date sales declines. In fact, year-to-date sales of BMW brand vehicles were down 10 percent with sales of 30,282 vehicles compared to 33,588 vehicles sold in the same period last year. (Last month, this gap was 21 percent.)
BMW Automobile Sales
Customer reception of the new 5 Series sedans continues to be strong with February sales of 3,780 automobiles, a 25 percent increase over the 3,023 previous models sold a year ago.
BMW reported sales of 13,584 automobiles in February, down 3.4 percent from the 14,061 cars sold last year. Year-to-date, BMW recorded a decrease of 14.7 percent, for 24,191 automobiles compared to 28,372.
BMW Sports Activity Vehicle Sales
Combining sales of the all-new X3 and the popular X5 Sports Activity Vehicles, BMW reported sales of 3,319 SAVs in February, an increase of 31 percent over last year, and 6,091 for the first two months of 2004, up 17 percent over 2003.
BMW reported February sales of 1,070 all-new X3 Sports Activity Vehicles for a year-to-date total to 1,853.
February 2004 X5 sales were down by 11 percent, due to low inventories of this model. The company reported 2,249 in February versus 2,522 sold in 2003. Year-to-date, BMW recorded sales of 4,238 X5 Sports Activity Vehicles compared to 5,216 X5s sold in the first two months of 2003, a decrease of 19 percent.
BMW Certified Pre-owned Vehicles Sales
Sales of BMW CPO vehicles were exceptionally strong as the company reported its best February ever, with monthly sales of 5,456 vehicles compared to 4,750 in 2003, an increase of 15 percent. In the first two months of 2004, as the company reported sales of 10,476 CPO vehicles, an increase of 7 percent above the 9,802 vehicles sold last year.
MINI Brand MINI Automobiles
The MINI division reported monthly sales of 2,658, with 1,304 MINI Coopers and 1,354 MINI Cooper S models, an increase of 4.5 percent over the 2,544 MINIs sold in February 2003. Year-to-date, total MINI brand sales are 5,414, an increase of 1 percent over the 5,362 sold in the same period a year ago.
BMW Group In America
BMW of North America, LLC has been present in the United States since 1975. ROLLS-ROYCE Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand, the MINI brand, and the ROLLS-ROYCE brand of Motor Cars; DesignworksUSA, an industrial design firm in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Corp. in South Carolina is part of BMW Group's global manufacturing network and is the exclusive manufacturing plant for all Z4 roadster and X5 Sports Activity Vehicles. The BMW Group sales organization is represented in the U.S. through networks of 340 BMW passenger car centers, 327 BMW Sports Activity Vehicle centers, 148 BMW motorcycle retailers, 76 MINI passenger car dealers, and 25 ROLLS-ROYCE Motor Car dealers. BMW (US) Holding Corp., the BMW Group's sales headquarters for North, Central and South America, is located in Woodcliff Lake, New Jersey. Information about BMW Group products is available to consumers via the Internet at:
www.bmwusa.com
www.bmwmotorradusa.com
www.miniusa.com
www.rolls-roycemotorcars.com
BMW Car Sales Report for February 2004
2004 2003
February 13,584 14,061
Year-to-Date 24,191 28,372
Model Year-to- Year-to-
February Date February Date
2004 2004 2003 2003
325i 2,492 4,761 3,167 5,730
325Ci 539 962 459 1,195
325Ci convertible 581 984 482 971
325i sport wagon 148 248 152 356
325xi 1,308 2,309 1,225 2,170
325xi sport wagon 125 188 163 385
330i 467 980 707 1,504
330Ci 391 693 430 1,169
330Ci convertible 515 919 518 991
330xi 467 828 480 935
M3 397 746 312 761
M3 convertible 239 442 229 546
3 Series 7,669 14,060 8,324 16,713
Z3 2.5 roadster 0 0 30 64
Z3 3.0 roadster 0 0 0 6
Z3 3.0 coupe 0 0 0 4
Z4 2.5i roadster 490 690 766 1,501
Z4 3.0i roadster 325 458 481 1,038
M roadster 0 0 0 2
M coupe 0 0 0 0
Z3 and Z4 815 1,148 1,277 2,615
525i (E39) 0 0 960 1,863
525i sport wagon (E39) 19 19 114 221
525i (E60) 1,324 2,401 0 0
530i (E39) 0 0 1,441 2,795
530i (E60) 1,683 2,837 0 0
540i sport wagon (E39) 2 2 19 41
540i (E39) 0 0 343 662
545 (E60) 733 1,163 0 0
M5 (E39) 19 33 146 250
5 Series 3,780 6,455 3,023 5,832
745i 504 935 342 787
745Li 754 1,459 1,041 2,340
760Li 52 113 38 38
7 Series 1,310 2,507 1,421 3,165
Z8 0 1 16 47
Z8 Alpina 10 20 0 0
Z8 10 21 16 47
BMW Sports Activity Vehicle (light trucks) Sales Report for February 2004
2004 2003
February 3,319 2,522
Year-to-Date 6,091 5,216
Year-to- Year-to-
February Date February Date
2004 2004 2003 2003
X3 2.5i 372 381 0 0
X3 3.0i 698 1,472 0 0
X3 1,070 1,853 0 0
X5 3.0i (US) 1,656 3,224 1,794 3,725
X5 4.4i (US) 588 1,004 618 1,281
X5 4.6is (US) 5 10 110 210
X5 2,249 4,238 2,522 5,216
MINI Sales Report for February 2004
2004 2003
February 2,658 2,544
Year-to-Date 5,414 5,362
Model Year-to- Year-to-
February Date February Date
2004 2004 2003 2003
MINI Cooper 1,304 2,761 1,444 2,943
MINI Cooper S 1,354 2,653 1,100 2,419
Total MINI 2,658 5,414 2,544 5,362