News Release: Bridgestone Dueler H/P Tires Featured On Nissan Armada "Ooh Cube" Vehicle

FOR IMMEDIATE RELEASE                                                  

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BRIDGESTONE DUELER H/P(tm) TIRES FEATURED ON


NISSAN ARMADA "OOH CUBE" VEHICLE


 

NASHVILLE, Tenn. (March 1, 2004) - Bridgestone brand tires will be
fitted on a specially outfitted 2004 Nissan Armada SUV which is slated
for a national advertising campaign this spring.  The SUV is equipped
with Bridgestone Dueler H/P tires in size P275/55R20, paired with
20-inch Diablo "Vienna" rims.

The "Armada-OOH Cube" promotion, which targets young, influential, hip,
urban consumers, features a customized Nissan Armada encased in glass,
with the tagline "Break Glass in Case of Adventure" painted on the
outside.  The display will visit nine major markets across the United
States between February and April, starting out in New York, then
continuing to Los Angeles, Miami, Dallas, Atlanta, Chicago, Washington,
D.C., Philadelphia, Houston and finishing up again in New York.  It will
spend two weeks in high-visibility areas of each city, ultimately
landing at the New York Auto Show in early April.

"The Bridgestone Dueler H/P is the perfect accompaniment to the theme of
this campaign.  It is designed to stand up to the rigors of young
adventurers while still delivering performance," said Phil Pacsi,
executive director, North American consumer tire brand marketing, BFNT.


 "The 20-inch size is a new product for the Bridgestone brand Dueler
H/P, and will come to market this spring.  A growing number of new mid-
and full-sized pickup trucks and SUVs are coming factory-equipped with
20-inch tires, so adding these sizes is a way for us to satisfy consumer
demand for these large diameter tires when customers visit our dealers
and stores for replacement tires," Pacsi added.

Designed with Bridgestone's flagship Potenza(r) S-03 Pole Position(tm)
ultra-high performance tire in mind, the Bridgestone Dueler H/P brings
high performance looks and sporty handling to the pickup and SUV
markets.  The Dueler H/P carries an H-speed rating, and features
Bridgestone/Firestone's exclusive UNI-T AQII(tm) technology for
excellent grip even as the tire wears.   

Aimed at consumers seeking the most performance from their truck or
sport utility vehicle, the Bridgestone Dueler H/P features an aggressive
tread pattern and black sidewall lettering with a wide profile for a
sporty, yet refined, look.  

Nashville-based Bridgestone/Firestone North American Tire, LLC is a
subsidiary of Bridgestone Americas Holding, Inc., whose parent company,
Bridgestone Corporation, is the world's largest tire and rubber company.
BFNT develops, manufactures, and markets Bridgestone, Firestone, Dayton
and associate and private brand tires.  The company is focused on
wholesale and original equipment markets, supplying passenger, light
truck, commercial vehicle, off-road, agricultural and other tires to its
customers in North America.

 

For a downloadable image of the 2004 Armada equipped with Bridgestone
Dueler H/P tires, please visit

http://www.bridgestoneamericas.com/images/news/2004images/ArmadaTimeSqua
re1a.jpg

 

 

Regards,

 

Tiffany Bryant

Public Relations

Bridgestone Americas Holding, Inc.

535 Marriott Drive

Nashville, TN 37214

 

615.937.1418 - voice

1.877.201.2373 - media center