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Rush Enterprises, Inc. Reports Fourth Quarter and Year End Results

SAN ANTONIO--March 1, 2004--Rush Enterprises Inc. today announced results for the quarter and year ended December 31, 2003. Rush Enterprises' continuing operations include the largest network of Peterbilt heavy-duty truck dealerships in North America and a construction equipment dealership in Houston, Texas.

In the fourth quarter, the Company's gross revenues totaled $239.7 million, as compared with gross revenues of $197.3 million reported for the fourth quarter ended December 31, 2002, an increase of 21.5%. The Company reported net income from continuing operations of $3.1 million, or $0.20 per diluted share, during the fourth quarter of 2003 compared to net income from continuing operations of $2.1 million, or $0.15 per diluted share, during the fourth quarter of 2002. The company reported net income of $3.1 million, or $0.20 per diluted share, during the fourth quarter of 2003 compared to a net loss of ($7.1) million, or ($0.49) per diluted share, during the fourth quarter of 2002. Included in the 2002 fourth quarter results are one-time nonrecurring and unusual charges, net of income tax benefits, of $7.9 million ($0.54 diluted share) related to the Company's discontinued operations.

Included in the 2003 fourth quarter results from continuing operations is a pretax nonrecurring gain on sale of $1.6 million, recognized for the sale of the Company's Bossier City, Louisiana dealership. Additionally, the Company recognized approximately $1.3 million of pretax new and used vehicle inventory valuation losses during the fourth quarter of 2003, compared to approximately $0.5 million during the fourth quarter of 2002.

The Company's heavy-duty truck segment recorded revenues of approximately $ 226.1 million in the fourth quarter of 2003, compared to approximately $186.1 million in the fourth quarter of 2002. The Company delivered 1,224 new heavy-duty trucks, 271 new medium-duty trucks and 630 used trucks, during the fourth quarter of 2003 compared to 1,029 new heavy-duty trucks, 163 new medium-duty trucks and 557 used trucks for the same period in 2002. Parts, service and body shop sales increased 24.5 percent from $47.6 million in the fourth quarter of 2002 to $59.3 million in the fourth quarter of 2003.

The Company's construction equipment segment recorded revenues of $11.3 million in the fourth quarter of 2003, compared to $9.8 million in the fourth quarter of 2002. New and used construction equipment unit sales revenue increased $1.2 million or 17.4 percent from the same period in 2002. Parts, service and body shop sales increased 16.7 percent from $2.4 million in the fourth quarter of 2002 to $2.8 million in the fourth quarter of 2003. Consistent with the planned reduction in the rental fleet, the Company's rental sales decreased from $355,000 in the fourth quarter of 2002 to $108,000 in the fourth quarter of 2003.

For the year ended December 31, 2003, the Company's gross revenues totaled $815.3 million, a 7.7 percent increase compared to gross revenues of $757.1 million reported in 2002. Net income from continuing operations was $9.5 million, or $0.63 per diluted share, during 2003, an 8.3 percent increase compared to net income from continuing operations of $8.7 million or $0.60 per diluted share, during 2002.

In announcing the results, W. Marvin Rush, Chairman and Chief Executive Officer of Rush Enterprises, said, "The fourth quarter is particularly important, as it represents the beginning of a significant trend of increasing demand. Pent up demand, driven by the need to replace aging equipment, combined with an economy that is heating up, will fuel our growth in the coming years. We are already seeing a marked acceleration of truck orders in the first quarter."

Mr. Rush continued, "We are particularly well positioned to address our customers' needs, due to the fact that we have a strategically diversified geographic presence in the sunbelt states and the quality of service we offer remains unmatched. Moreover, in the next few months we will continue to compliment our Peterbilt medium-duty truck line by adding new medium-duty franchises into some of our existing dealerships, enabling us to further penetrate the medium-duty market while leveraging off our existing asset base. We are confident that we can realize our goal of selling 10,000 new trucks in 2006, as we aggressively pursue both the heavy and medium-duty truck markets."

Conference Call

Rush Enterprises will host a conference call to review its fourth quarter and year-end results on March 2, 2004 at 10 a.m., EST (9 a.m. Central Time). The call can be heard live by dialing 800-299-8538 (US) or 617-786-2902 (International) and entering the passcode 22096559, or via the web on the 'Events' section of the Company's website at www.RushEnterprises.com., www.fulldisclosure.com, or www.streetevents.com. For those who cannot listen to the live broadcast, the Webcast and audio replay will be available until March 15, by dialing 888-286-8010 (US) or 617-801-6888 (International) and entering the passcode 20658224.

About Rush Enterprises

Rush Enterprises operates the largest network of Peterbilt heavy-duty truck dealerships in North America and a John Deere construction equipment dealership in Houston, Texas. Its current operations include a network of dealerships located in Texas, California, Oklahoma, Colorado, Arizona, New Mexico, Alabama and Florida. These dealerships provide an integrated, one-stop source for the retail sale of new and used heavy-duty and medium-duty trucks and construction equipment; aftermarket parts, service and body shop facilities; and a wide array of financial services, including the financing of truck and equipment sales, insurance products and leasing and rentals.

Certain statements contained herein, including those concerning industry conditions, are "forward-looking" statements (as such term is defined in the Private Securities Litigation Reform Act of 1995). Because such statements include risks and uncertainties, actual results may differ materially from those expressed or implied by such forward-looking statements. Factors that could cause actual results to differ materially from those expressed or implied by such forward-looking statements include, but are not limited to, competitive factors, general economic conditions, cyclicality, economic conditions in the new and used truck and construction equipment markets, customer relations, relationships with vendors, the interest rate environment, governmental regulation and supervision, seasonality, distribution networks, product introductions and acceptance, technological change, changes in industry practices, onetime events and other factors described herein and in filings made by the company with the Securities and Exchange Commission.


               RUSH ENTERPRISES, INC., AND SUBSIDIARIES
                      CONSOLIDATED BALANCE SHEETS
                      DECEMBER 31, 2002 AND 2003

          (In Thousands, Except Shares and Per Share Amounts)

                                                    December December
                                                       31,      31,
                                                      2002     2003
                                                    ------------------
ASSETS
----------------------------------------------------
CURRENT ASSETS:
 Cash and cash equivalents                          $ 24,763 $ 34,389
 Accounts receivable, net                             24,935   24,492
 Inventories                                         115,333  137,423
 Prepaid expenses and other                            1,764    1,122
   Assets held for sale                               16,962    8,824
 Deferred income taxes                                 4,375    2,863
                                                    ------------------

                     Total current assets            188,132  209,113

PROPERTY AND EQUIPMENT, net                          117,859  114,477

OTHER ASSETS, net                                     38,519   43,288
                                                    ------------------

                     Total assets                   $344,510 $366,878
                                                    ==================

LIABILITIES AND SHAREHOLDERS' EQUITY
----------------------------------------------------

CURRENT LIABILITIES:
 Floor plan notes payable                           $ 89,288 $108,235
 Current maturities of long-term debt                 24,958   23,767
 Advances outstanding under lines of credit           22,395   17,732
 Trade accounts payable                               15,082   16,170
 Accrued expenses                                     28,414   29,306
                                                    ------------------
                     Total current liabilities       180,137  195,210

LONG-TERM DEBT, net of current maturities             69,958   66,261

DEFERRED INCOME TAXES, net                            14,720   16,701

COMMITMENTS AND CONTINGENCIES

SHAREHOLDERS' EQUITY:
 Preferred stock, par value $.01 per share; 1,000
  shares authorized; 0 shares outstanding in 2002
  and 2003                                                 -        -
 Common stock, par value $.01 per share; 50,000,000
  shares authorized; 14,004,088 shares outstanding
  in 2002 and 14,042,304 outstanding in 2003             140      140
 Additional paid-in capital                           39,155   39,337
 Retained earnings                                    40,400   49,229
                                                    ------------------

                     Total shareholders' equity       79,695   88,706
                                                    ------------------

                     Total liabilities and
                      shareholders' equity          $344,510 $366,878
                                                    ==================

               RUSH ENTERPRISES, INC., AND SUBSIDIARIES
                 CONSOLIDATED STATEMENTS OF OPERATIONS
               (In Thousands, Except Per Share Amounts)



                              Three Months Ended       Year Ended
                                 December 31,         December 31,
                                  2003      2002      2003     2002
                               --------  --------  --------  ---------
REVENUES:
 New and used truck sales     $158,270  $130,903  $501,757  $ 488,456
 Parts and service              63,683    50,959   249,818    211,478
 Construction equipment sales    7,985     6,803    28,263     24,324
 Lease and rental                6,855     6,634    25,847     25,277
 Finance and insurance           1,736     1,474     6,286      5,448
 Other                           1,133       527     3,361      2,164
                               --------  --------  --------  ---------

     Total revenues            239,662   197,300   815,332    757,147

COST OF PRODUCTS SOLD          200,427   162,302   662,082    615,942
                               --------  --------  --------  ---------

GROSS PROFIT                    39,235    34,998   153,250    141,205

SELLING, GENERAL AND
 ADMINISTRATIVE                 31,958    27,767   124,207    111,721

DEPRECIATION AND AMORTIZATION    2,224     2,127     8,929      8,594
                               --------  --------  --------  ---------

OPERATING INCOME                 5,053     5,104    20,114     20,890

INTEREST (EXPENSE)              (1,607)   (1,622)   (6,348)    (6,499)

GAIN ON SALE OF ASSETS           1,642        44     1,984        155
                               --------  --------  --------  ---------

INCOME FROM CONTINUING
 OPERATIONS BEFORE INCOME
 TAXES                           5,088     3,526    15,750     14,546

PROVISION FOR INCOME TAXES       2,035     1,410     6,300      5,818
                               --------  --------  --------  ---------

INCOME FROM CONTINUING
 OPERATIONS                      3,053     2,116     9,450      8,728

GAIN (LOSS) FROM DISCONTINUED
 OPERATIONS, NET                    62    (9,180)     (621)   (10,472)
                               --------  --------  --------  ---------

NET INCOME (LOSS)             $  3,115  $ (7,064) $  8,829  $  (1,744)
                               ========  ========  ========  =========

EARNINGS PER SHARE:
EARNINGS (LOSS) PER COMMON
 SHARE - BASIC
 Income from continuing
  operations                  $   0.22  $   0.15  $   0.67  $    0.62
                               ========  ========  ========  =========
   Net income (loss)          $   0.22  $  (0.50) $   0.63  $   (0.12)
                               ========  ========  ========  =========
EARNINGS (LOSS) PER COMMON
 SHARE - DILUTED
 Income from continuing
  operations                  $   0.20  $   0.15  $   0.63  $    0.60
                               ========  ========  ========  =========
   Net income (loss)          $   0.20  $  (0.49) $   0.59  $   (0.12)
                               ========  ========  ========  =========