ASA NATIONAL TOUR POINT FUND TOPS $1 MILLION MARK

PENDLETON, Ind. (March 1, 2004) -- The American Speed Association has announced
that National Tour teams will be competing for more than a $1 million point fund during
the 2004 season. This money is above the standard event purse that is posted at each
of the ASA National Tour races.

Additionally, the points fund will be paid deeper into the field than at any time in the 37-
year history of the sanctioning body. In the past, only teams placing in the top 20 at the
end of the season would be eligible for the points fund. Starting in 2004, the American
Speed Association will make this additional money available to teams all the way to 40th
position in the point standings.

"This is a big announcement for the ASA National Tour," said Steve Dale, ASA
president/CEO. "It really is saying something when we run one less race than our 2003
schedule, yet we can still increase the points fund and offer a record amount paid out to
more teams than ever before. I think that this is a direct reflection on the enthusiasm
that ASA is generating."

Teams are excited about the additional financial opportunities. "This creates an
opportunity where we may invest more dollars into our program to go after the purse,"
said Ken Smith, owner of SS Racing. "The last two years we've run a second car. One
year we were 28th and the other down in like 38th so this would help to fund some of that.
Spreading it down helps the competitor."

The 2004 ASA National Tour champion will once again receive a $200,000 payout, with
a $50,000 incentive to return and compete in the series the following year. This is the
first time in ASA history that such a bonus has been offered to the series champion.

As with years past, the 2004 Rookie of the Year will also receive the $50,000 check that
comes with the Pat Schauer memorial trophy. This rookie payout is among the highest in
all of motorsports.

"I've been part of the American Speed Association for eight years and never before have
I seen so much money be awarded to so many teams," stated Mark Gundrum, ASA
executive vice president, sales/marketing. "If people hadn't been looking at ASA before,
this should help to turn a few heads our direction and get people talking about our
series. I believe that this point fund is more than most other comparable series are
offering, and is one of the richest at our level of motorsports."

The ASA National Tour will run 16 events during the 2004 campaign, starting with the SK
Hand Tool 200 at USA International Speedway on March 27. This event, like most on the
schedule will be televised live on SPEED Channel. This season is highlighted by the
return of the ASA National Tour to five different speedways, tracks one-mile or larger in
size, including the October 29 season-finale at Atlanta Motor Speedway. Other
speedway tracks on the schedule include a pair of visits to Kentucky Speedway, Pikes
Peak International Raceway, The Milwaukee Mile and Lowe's Motor Speedway.

The American Speed Association is based in Pendleton, Ind., and has offered stock car
racing programs since 1968, including the ASA National Tour, ASA Late Model Series
and ASA Member Track programs. For additional information, visit asaracing.com.