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Tom Kowaleski General Motors VP of Global Communications to Speak at Detroit PRSA Event


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DETROIT, March 1 -- Tom Kowaleski, the recently appointed vice president of General Motors' (GM) global communications, will share his view of strategic communications at the March 9, 2004 meeting of the Detroit chapter of the Public Relations Society of America (PRSA). Kowaleski, 51, brings 24 years of automotive communications experience, having worked in the United States and Europe with GM, DaimlerChrysler, American Motors and Renault.

"Communications: Relevance not awareness is the goal" is the theme of Kowaleski's speech to the 500-plus member organization.

Kowaleski joined GM as executive director of product communications in March 1999 and was named a regional vice president in 2002. As vice president of global communications, Kowaleski is a member of GM's Automotive Strategy Board and leads the global Communications Strategy Board. He directs all of GM's corporate, product, brand and internal communications efforts around the world.

Before joining GM, Kowaleski served as director of communications strategy for DaimlerChrysler and vice president of marketing and communications for Chrysler Europe. He previously held senior communications positions at Campbell and Co., American Motors and Renault. Kowaleski earned a bachelor of science degree in communications from Ohio University.

The PRSA/Detroit luncheon speaking program will be held at the Detroit Marriott Renaissance Center from 11:45 a.m. to 1:30 p.m. Admission is $30 for PRSA/Detroit members and $35 for non-members, including lunch. For reservations, contact Nancy Skidmore at (248) 545-6499 by March 6, 2004.

PRSA/Detroit, one of the largest chapters of the 20,000-member international association of professional communicators has more than 500 professional communicators. The chapter, which includes members in the Detroit metro area, holds monthly professional development programs; sponsors workshops; offers job referral services, informative publications, award programs, Accreditation programs and the opportunity to meet and network with other communicators. For information on membership, visit http://www.prsadetroit.org/ .