American Honda Motor Company's Motorcycle Division Expands Racing Contingencies

February 26, 2004

Torrance, CA - American Honda Motor Co., Inc., announces it's racing
contingency program for 2004. The 2004 contingency program will post more
than 7 million dollars at over 700 events across the country and will now
include ATV, Off-Road/Enduro and Supermoto events in addition to
Supercross, Motocross, Dirt Track and Road Racing.

With the addition of the new TRX450R to the line, this year's program is
expanded to cover ATV events in 3 series nationwide. Also new to this
year's schedule, Enduro competitors aboard a CRF, CR or XR, will have the
benefit of contingencies in the AMA GNCC series and WORCS series. CRF450R
riders will be happy to hear that Supermoto, which was added mid-year last
year, will again be on the contingency schedule.

"We love to race, and support those who race " said Ray Blank, Vice
President of American Honda's Motorcycle Division, "with payouts at over
700 events nationwide, this is one of the most aggressive racing support
programs in the industry."

Payouts will be credited to the Red Rider Rewards card - the industry's
first and only contingency debit card. Racers can use the Red Rider Rewards
card anywhere Visa is accepted.

For complete details on events included, eligibility and payout schedules
please go to www.hondaredriders.com.


About Honda

American Honda Motor Co., Inc. is the sole distributor of Honda
motorcycles, scooters, ATVs and personal watercraft in the U.S. American
Honda's Motorcycle Division conducts the sales, marketing, and operational
activities for these products through Honda authorized dealers. For further
information about Honda products, racing teams, programs, and dealer
locations, visit the Honda web site at: www.honda.com.