ARCA, Bennigan's Official Restaurant of ARCA

BENNIGAN'S, OFFICIAL RESTAURANT OF ARCA; HALFWAY LAP LEADER AWARD TOO

 

TOLEDO OH (2-27-04)  ARCA officials have formed a partnership with Bennigan's Grill & Tavern, which will see the international restaurant chain and franchiser become the Official Restaurant of ARCA for the 2004 season.



In addition, Bennigan's will also sponsor the halfway lap leader award in the ARCA RE/MAX Series recognized as the Bennigan's Halfway Lap Leader Award. 

"Bennigan's appreciates the opportunity to sponsor the ARCA RE/MAX Series for the Halfway Lap Leader Award," said Robert Turtledove, SVP of Marketing and Concept Development for Bennigan's. "Both the ARCA and the Bennigan's brands are legendary, and we believe we share a very loyal fan base. The partnership is a natural, and Bennigan's is looking forward to being the Official Restaurant of ARCA, and being involved in the fastest growing sport in America.



"And we certainly want to invite everyone out to any one of our 279 Bennigan's locations nationwide to watch the ARCA RE/MAX Series races live on SPEED Channel while our customers enjoy some great food and atmosphere."



Five-time ARCA RE/MAX Series national champion Frank Kimmel, who led 25 laps in the recent Advance Discount Auto Parts 200 at Daytona Int'l Speedway, was the first-ever recipient of the Bennigan's Halfway Lap Leader Award.



Founded in 1976, Bennigan's revolutionized casual dining with an energetic restaurant concept appealing to sociable adults with a variety of exceptional American food and world-class beverages surrounded by the spirit of Ireland. 



"We're grateful for the opportunity to become partners with Bennigan's," said Daren Havens of ARCA Marketing. "Bennigan's helps bring international awareness to our series, and given the solid reputation of both Bennigan's and ARCA, we strongly feel that we can successfully market the Bennigan's brand through a very loyal and growing ARCA fan base."



Bennigan's also sponsors the #67 ML Motorsports team driven by full-time ARCA RE/MAX Series driver Jason Jarrett.