Bosch Sponsors The BMW Ultimate Driving Experience(TM)

FARMINGTON HILLS, Mich., Feb. 26, 2004 -- Robert Bosch Corporation today announced that it has become an official sponsor of The Ultimate Driving Experience(TM), BMW's annual program designed to teach participants to become safer, more confident drivers.

This year's program highlights the all-new BMW X3 Sports Activity Vehicle and its many driving features, including dynamic stability control (DSC) supplied by Bosch. As an official sponsor, Bosch will help support the Ultimate Driving Experience (UDE) program during its 16-city tour by providing a company exhibit display, product information and DSC ride-and-drive demonstrations at select UDE locations.

"We are very pleased to team with BMW on the Ultimate Driving Experience," said Rich Golitko, marketing director, electronic stability program for Bosch. "This partnership complements the strong working relationship both companies have enjoyed over the years as well as provides a great opportunity to educate participants and the driving public on the active safety benefits of dynamic stability control."

Bosch designs and produces automotive components and systems sold to vehicle and powertrain manufacturers worldwide. These include systems and components for gasoline and diesel engine management systems, airbag components, brake systems, telematics, as well as small motors, electrical and electronic equipment.

Robert Bosch Corporation, the wholly owned subsidiary of Robert Bosch GmbH, is responsible for North American operations. Robert Bosch GmbH is headquartered in Stuttgart, Germany.