Dealerskins.com Readies Launch of Redline Performance Content(TM) Suite Fueled by JATO Dynamics

TROY, Mich., Feb. 26, 2004 -- Dealerskins.com , a leader in automotive dealer website development is ready to break new barriers with the launch of an amazing new suite featuring lead generating website and email content, Redline Performance Content(TM) (RPC). Dealerskins.com has chosen JATO Dynamics as a preferred partner to supply the vehicle data and configuration technology.

The suite of tools is the result of the combination of JATO Dynamics data, eVox automotive images, and Dealerskins.com's unmatchable creativity and determination to lead the industry in delivering high-performance online sales tools for dealers. RedLine Performance Content allows dealers' websites to deliver rich, purchase-influencing information.

The RedLine Performance Content(TM) Suite includes:

* Vehicle Selection Center(TM) (VSC) is a centralized hub that efficiently routes consumers to the information they need to send the dealer a lead.

* MediaCenter(TM) presents eVox(TM) 360 degree interior and exterior panoramic views, detailed color selector, manufacturers' videos, detailed car reviews, and much more. JATO is happy to be the supplier of the color information in this module.

* DealSeeker(TM) delivers MediaCenter(TM) content to the consumer via email. Additionally, it can respond automatically so that model-specific vehicle information can be instantly sent in response to e-leads from any source.

* RedLine Configurator allows customers to select color, trim, and options to build the exact car they want more easily than any other tool on the web. This module is supplied by JATO Dynamics.

* LotManager(TM) allows dealers a single place to handle all inventory needs. LotManager's CarScout(TM) feature will take the consumer's vehicle request and send them a detailed vehicle information email when the car comes in stock. This is accomplished with the use of ESP Data Solutions' VinLINK(TM) process. VinLINK is the premier VIN decoding solution that enables us to provide you with accurate and complete matches on all vehicles in your inventory.

Dealers will find our Suite to be the most user-friendly, most informative, and fastest tool of its kind. The RedLine Performance Content(TM) Suite will help your dealership to build a better relationship with people visiting your website, it will allow you to extend the value of your website well beyond the URL, and it will proactively communicate with your customers to provide them all of the information they need to purchase from you.

About Dealerskins.com

Founded in July of 2000 and born out of a top 50 dealership group, Dealerskins is the premier provider of dealership Internet sales solutions. Dealerskins serves a diverse client base offering websites and online sales tools for everyone from smaller independent dealers to some of the largest dealer groups in the nation. By leveraging the management team's real-world dealership experience and extreme technological expertise, Dealerskins has been able to exceed the expectations of the top dealers in the country including the number one online Honda dealer, the largest Porsche sales facility in North America, the highest volume Chevrolet and the highest volume Pre-owned store in the country. Dealerskins and its sites have earned awards and been featured in DotComInsider, Ward's Auto, Auto Retailing on the Web (AROW), and Digital Dealer.

About JATO Dynamics

Founded in 1984, JATO provides the world's most comprehensive, accurate, and up-to-date information on vehicle specification and pricing, sales and registrations, news, and incentives. The company has representation in over 40 world markets, providing unique local market expertise. JATO's client base includes all of the world's volume vehicle manufacturers, giving them the ability to react to short-term market movements, plans for long-term developments, and ultimately to meet the needs of the consumer. The data gathered and analyzed by JATO has also been adapted for consumer use in motoring web portals such as MSN, where customers can compare advantages and disadvantages of a specific vehicle model against any others.