ROCKFORD ADDED TO ASA LATE MODEL SERIES SCHEDULE

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                                                                     For Immediate Release

      ROCKFORD NATIONAL SHORT TRACK CHAMPIONSHIPS
           ADDED TO ASA LATE MODEL SERIES SCHEDULE

PENDLETON, Ind. (February 26, 2004) -- The American Speed Association has
announced the 2004 ASA Late Model Series season finale will take place at the
legendary 39th Annual National Short Track Championships at Rockford (Ill.) Speedway
on September 26.

"We are thrilled to have the opportunity for the ASA Late Model Series to compete at
Rockford in one of the longest running traditions in short track racing," said Joe Balash,
ASA vice-president, race operations. "The Rockford track is a classic quarter-mile
bullring that guarantees fender-banging action."

Rockford Speedway is located in Rockford, the second largest city in Illinois. The
speedway will celebrate their 57th year of operation in 2004, making it Northern Illinois'
oldest professional and continuous sports venue.

"The energy generated by the large number of competitors from around the Midwest
with the ASA Late Model Series is tremendous," said Jody Deery, Rockford Speedway
promoter. "This years Short Track Championships will certainly be one to remember!"

Since the inaugural season in 1948, the high-banked quarter mile oval has been tabbed
as Mid-America's Finest Racetrack. Rich in racing tradition, this reputation has been
well earned through hosting major events like the granddaddy of all short track post-
season events, the National Short Track Championships.

This prestigious fall event have helped launch the careers of NASCAR stars Mark
Martin, Dick Trickle, Alan Kulwicki, Ted Musgrave, Rusty Wallace, Greg Biffle and Matt
Kenseth.

The entire 2004 ASA Late Model Series schedule continues to be formulated with a total
of 14 events expected to make up the final slate.

Officials are planning for 100-lap green flag races with a preference to not have
competitors changing tires, adding fuel or needing pit stops during the events. The cars
will include makes from three major manufacturers - General Motors, Ford and Dodge.
They will utilize template bodies and engines from all three.

The American Speed Association is based in Pendleton, Ind., and has offered stock car
racing programs since 1968, including the ASA National Tour, ASA Late Model Series
and ASA Member Track programs. For additional information, visit asaracing.com.


                                    - www.asaracing.com -

For More Information, Contact:
Kyle Larson
Public Relations
American Speed Association
(765) 778-8088, ext. 271
klarson@asaracing.com